Ad of the Week: Take Notice – Marie Keating Foundation
ROTHCO | Accenture Interactive creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as...
Ad of the Week: Sherry FitzGerald
In the Company of Huskies team up with Sherry FitzGerald to launch the property agents’ new brand platform and innovative technology offering. Ireland's largest property and financial services firm, Sherry FitzGerald selected In the Company of Huskies to develop a new brand platform and campaign. This comes ahead of Sherry FitzGerald launching their pioneering technology which will revolutionise the property...
Ad of the Week: Belief Is Everywhere
Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed by Academy’s Si&Ad- looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage. The TVC opens on a dusky scene on the Irish coast. As the landscape...
Ad of the Week: Be There Even When You Can’t – Three Ireland
“Be there even when you can’t” is the concept behind Three’s new commercial, launched this week to celebrate its 97% 4G population coverage Building on Three’s ‘Make it count’ campaign, Boys+Girls (www.boysandgirls.ie) embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three Network. Aislinn O’Connor, Head of Brand &...
Ad of the Week: Bloom Launches New Campaign for JustEat.ie
Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD. “We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing...
Ad of the Week: Chairs Can Kill from Boys + Girls
“Chairs Can Kill”: that’s the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent the number of lives currently affected by heart disease and stroke – one of Ireland’s leading killers. And while we all try to be healthier in our lives through diet and exercise, every...
AD OF THE WEEK: Bigfoot Creates a Stir for Virgin Media
Virgin Media has launched a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract. The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get the slice of action. It will run for eight weeks across TV, VOD, press, radio, online and social and is spearheaded by...
Ad of the Week: ŠKODA Ireland
As the official car partner of the World Meeting of Families which was held in Ireland ( August 22nd-25th August) and marks the first visit of Pope Francis to the country, ŠKODA Ireland wanted to create an iconic symbol of this momentous event. They turned to their award-winning creative agency, Boys + Girls with a brief to develop an...
Ad of the Week: Red Bull Strike with Joe Canning
The lowdown: With Galway taking on Limerick in the final of the All Ireland Hurling Championship in Croke Park this weekend, Red Bull has launched a campaign to promote its sponsorship of Galway hurler Joe Canning, including a limited edition can featuring the hurling ace. To help promote this limited-edition can and to give fans a fun and engaging way of...
Shining a Light on Literacy
In The Company of Huskies has created an intriguing print campaign for the Irish literacy charity, SUAS. Since it was set up in 2002, Suas has supported over 12,000 children in India, Zambia and Kenya and trained over 1,200 Suas volunteers to work as teaching assistants in some of the worlds most marginalised, under-resourced communities. Here in Ireland, it has helped over 3,300 children from...
