Ad of the Week: Be There Even When You Can’t – Three Ireland
“Be there even when you can’t” is the concept behind Three’s new commercial, launched this week to celebrate its 97% 4G population coverage Building on Three’s ‘Make it count’ campaign, Boys+Girls (www.boysandgirls.ie) embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three Network. Aislinn O’Connor, Head of Brand &...
Ad of the Week: Bloom Launches New Campaign for JustEat.ie
Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD. “We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing...
Ad of the Week: Chairs Can Kill from Boys + Girls
“Chairs Can Kill”: that’s the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent the number of lives currently affected by heart disease and stroke – one of Ireland’s leading killers. And while we all try to be healthier in our lives through diet and exercise, every...
AD OF THE WEEK: Bigfoot Creates a Stir for Virgin Media
Virgin Media has launched a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract. The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get the slice of action. It will run for eight weeks across TV, VOD, press, radio, online and social and is spearheaded by...
Ad of the Week: ŠKODA Ireland
As the official car partner of the World Meeting of Families which was held in Ireland ( August 22nd-25th August) and marks the first visit of Pope Francis to the country, ŠKODA Ireland wanted to create an iconic symbol of this momentous event. They turned to their award-winning creative agency, Boys + Girls with a brief to develop an...
Ad of the Week: Red Bull Strike with Joe Canning
The lowdown: With Galway taking on Limerick in the final of the All Ireland Hurling Championship in Croke Park this weekend, Red Bull has launched a campaign to promote its sponsorship of Galway hurler Joe Canning, including a limited edition can featuring the hurling ace. To help promote this limited-edition can and to give fans a fun and engaging way of...
Shining a Light on Literacy
In The Company of Huskies has created an intriguing print campaign for the Irish literacy charity, SUAS. Since it was set up in 2002, Suas has supported over 12,000 children in India, Zambia and Kenya and trained over 1,200 Suas volunteers to work as teaching assistants in some of the worlds most marginalised, under-resourced communities. Here in Ireland, it has helped over 3,300 children from...
ŠKODA Ireland – Never leave your dog in a hot car
A car heats up like an oven and, in exceptional hot conditions such as those we’re experiencing now, can kill a dog in just 15 minutes. So, the advice to dog owners is simple - never leave your dog in a hot car. That’s the striking premise behind a new pet safety campaign created by award-winning creative agency, Boys...
Campaign of the Week: Dubliners, Don’t be Dick
JWT Folk, Dublin City Council, South Dublin County Council, Fingal County Council and the Environmental Protection Agency, have a message for Dubliners: “Don’t be Dick”. This attention-demanding line is part of a new campaign aimed at educatingDubliners on the environmental impact of using disposable plastic cups. The reality is that ‘disposable’ cups are not really disposable. They are not recycled...
Campaign of the Week: Bank of Ireland/ Snuggley
TBWADublin creates a heart-warming TVC directed by Cannes-Lions-winning Gary Freedman For most people, their first home won’t be their last. TBWADublin’s new home campaign for Bank of Ireland understands that change is inevitable. But whether people are moving in or moving on, the brand’s latest film reassures them they’re not alone. ‘Snuggley’ is a heart-warming TVC that follows a young boy...
