Ad of the Week: 123.ie – Simple is Smarter
In January of 2018, the Insurance landscape in Ireland will be presented with a bold new message from 123.ie: Simple is Smarter. The new brand platform will launch with a TVC that looks at the frontlines of insurance-related stress, with a grey hair welcoming a new arrival on the scene and commiserating over their fate. The scenario is resolved with a simple statement:...
Campaign of the Week: Three Ireland’s ‘GrAnimojis’
With a new mobile phone on the top of many Christmas wish-lists, Three Mobile has launched a campaign to promote sales of the top-end iPhone X called “GrAnimojis.” The campaign features grandparents and their grandkids sending hilarious Christmas messages using Apple’s new Animojis, one of the key features of the iPhone X. “With the Apple iPhone X topping lots of Christmas...
The Launch of Life Style Sports ‘Trainer Central’
Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...
Ad of the Week: Dementia Understand Together – KICK
Credits: Agency: KICK Client: Health Service Executive (HSE) Campaign: Dementia Understand Together Client: Fidelma Browne, Roisin Guiry, Cairín Conway Account Directors: John Breslin, Kate McKenna Planning: Zuilmah Wallis Creative: Judy O’Broin Director: Des Mullan Production Company: Rocket Science Post Production: Windmill Lane Editor: Philip Cullen Lowdown: KICK, the creative agency, rolled out their third major campaign of the autumn with their Dementia Understand Together for the HSE. The campaign aims to increase...
Ad of the Week: Target McConnells Credit ReUnion
Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...
Ad of the Week: Electric Ireland – You’re Smarter Than You Think
Electric Ireland has launched a new customer communications campaign called ‘You’re smarter than you think’ which demonstrates the many ways that Electric Ireland is the smarter choice for customers. The lynchpin of the through the line campaign is a suite of four unique and entertaining TV ads that aim to reassure Electric Ireland customers that they are getting the best...
Ad of the Week: Vodafone Ireland’s Who We Are is How We Play
With the Autumn rugby internationals due to kick off next weekend against the Springboks, Vodafone Ireland has launched the next phase of its sponsorship of Irish rugby with a new campaign called “Who We Are is How We Play.” Created by Target McConnells, which developed the “Team Of Us” platform, the campaign gives viewers and fans a glimpse into the...
Ad of the Week: Laya Healthcare “It’s Good to Live’
Laya healthcare has embarked on a major new brand repositioning campaign, centred around a purpose-driven theme “It’s good to live”. Created by TBWADublin, the €2.5m integrated campaign is laya healthcare’s biggest in five years, and strives to evolve the brand to win hearts and minds as a real health partner, not just a health insurer. The multi-platform campaign will focus...
Ad of the Week: Kelkin – Made for Exploring
The Lowdown: Kelkin’s new campaign celebrates the fact that everyone is born curious, craving new experiences. Seeking out new adventures helps us get the most out of life. With a huge range of nutritious products, Kelkin feeds your inner explorer so you can keep seeking out new adventures every day. Kelkin is made for exploring. Credits: Advertiser: Valeo Foods Brand: Kelkin Activity: Broadcast Commercial Agency:...
Ad of the Week: Iarnród Éireann – Publicis Dublin
The Lowdown: Publicis Dublin create a tongue in cheek campaign for Irish Rail/ Iarnród Éireann. The campaign encourages the public to use its intercity service by showing them that they’ll enjoy the train journey so much they might not want to get off. Publicis Dublin brought this idea to life with a 40-second TV spot, which shows a man returning...
