Ad of the Week: Disappointed Dad – Bord Gáis Energy Rewards – Publicis Dublin
The Lowdown: To promote its award-winning Rewards Club, Bord Gáis Energy has this week launched a new TV and print campaign, highlighting the benefits that over 260,000 members can receive, including the opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The humorous 40-second TV ad features a father and his family watching a GAA match on the couch...
Ad of the Week: ŠKODA Ireland – Boys and Girls
The Lowdown: ŠKODA cars might not be made in Ireland, but they’re certainly designed with Irish drivers and roads in mind. This 30-second spot, ŠKODA’s second in the Made for Ireland series, once again does away with the pretenses of the hyper stylized international car commercials and refreshingly explores the realities of driving in Ireland. Sometimes it’s loud. Sometimes it’s chaotic....
Ad of the Week: 3Plus “Ball Pool” – Boys & Girls
The Lowdown: Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus. In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions,...
Ad of the Week: Bord na Móna ‘Leading the Change’ – Chemistry
https://www.youtube.com/playlist?list=PLrHdEAVyA_t_uYKxghtSX2k-xBQFr9t6q The Lowdown: We’re proud to share our latest work for Bord na Móna, one of Ireland’s most iconic brands and one of the world’s most innovative companies in the field of sustainability. Our latest campaign, created in collaboration with Piranha Bar, highlights the diverse and groundbreaking ways that Bord na Móna generates renewable energy. It’s a modern expression of an equally modern...
Brennans ‘Keep It Fresh’ – DDFH&B
The Lowdown: Brennans is a much loved, iconic Irish brand. They are all about freshness - delivering freshly baked bread every day is at the heart of what they do and have done for generations, consistently delivering on the brand promise of Today’s Bread Today. But with the ever-growing choice in the bread category and new cohorts of bread-eaters emerging,...
Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves
Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...
Ad of the Week: The Lie Detector Test – In The Company of Huskies
The Lowdown: We are all about encouraging Ireland ‘To Be More Frank and Honest’. So we called on lie detection expert George Ferreira (complete with polygraph machine) to help. We asked best mates, roommates, couples and a mother and daughter combo to participate. What followed was pretty hilarious. Credits: Brand: Frank and Honest Agency: In The Company of Huskies Creative Director: Damian Hanley Art Director: Nick...
Ad of the Week: Follow The Sun – The Javelin Group
Credits: Client: Daragh O’Reilly & Sarah Coleman, Irish Ferries Agency: The Javelin Group Country: Ireland Strategy: Ken Ivory Art Direction: Martin Watts Copywriting: Niall Carey Account Direction: Finbarr Hayes Producer: Dara McClatchie Production: Windmill Lane Sound: Beacon Studios The Lowdown: Irish Ferries to France. Travel. Together. Irish Ferries is in campaign with a national multi-media advertising initiative to promote its summer sailings to France. Running on TV, radio, digital and press, this...
Ad of the Week: Nissan Micra – In The Company Of Huskies
The Lowdown: The concept behind this ad was inspired by people’s preconceptions of the older Nissan Micra, and how these preconceptions resulted in it being prematurely judged as a car that should be cast aside. The all-new Nissan Micra, however, is not a car you should mess with; it’s a leader in style, technology and innovation — however we knew people’s perspectives...
Bord Gáis Energy “Beautician” advertising campaign
The Lowdown: Bord Gáis Energy has this week launched a new TV, radio and print campaign for its Dual Fuel offering, giving customers the chance to avail of a 12-month 10% discount off their gas, 12% off their electricity, and €150 back off their bills. The amusing `It’s worth thinking about’ beautician advertisement will run from this week until June, and...
