Ad of the Week: eirSport – DDFH&B
The Lowdown: In a seismic change for televised sport in Ireland, eir recently purchased Setanta Sports and relaunched as eirSport. Together in a bundle with all the BT Sports channels it offers Irish consumers top class sport – from Premier League Soccer to European Champions Cup Rugby – with one important difference – all six channels are free for eir Broadband...
Ad of the Week: Make a Minute – Rothco
The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...
Ad of the Week: Bedtime Stories – Rothco
The Lowdown: After the enormous success of the Wild Atlantic Way, Fáilte Ireland were looking at the possibility of a difficult second album. So when it came to launching Ireland’s Ancient East, they asked Rothco to help them to create a completely unique campaign to launch their new brand. The challenge with Ireland’s Ancient East is that people believe they already...
Maxol ‘Little Girl’ – Owens DDB
The Lowdown: Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community. The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young...
Ad of the Week: Electric Ireland – Stay Happy
The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...
Ad of the Week: The Comfortable Zone – DDFH&B
Credits: Title of Commercial: The Comfortable Zone Advertiser: Irish Life Client executives: Karl Symes, Siobhan Kelly, Susan Egan Agency: DDFH&B Agency executives: Michael Craig, Vanessa Carswell, Mary Saunders Creative: Roisin Keown, Peter Snodden Agency producer: Jenni O’Reilly Production company: Red Rage Director: Brian Durnin Producer: Paul Holmes Lighting cameraman: Ivan McCullough Editor: Jake Walsh, Hubert Montag Recording studio: Mutiny The Lowdown: Irish Life wanted to encourage consumers to venture from their comfort zone (deposit...
Ad of the Week: Lidl Full Shop – Chemistry
The Lowdown: New TVC for Lidl Ireland to promote the launch of their full shop campaign which shows you can save up to 50% of your shopping bill by doing your main shop at Lidl. Made by Chemistry. Credits: Agency: Chemistry Creative Director: Mike Garner Concept and copywriter: Emmet Wright Art Director: Orlagh Daly Copywriter: Kathryn Murphy Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Director: David C. Kerr Producer: ...
Ad of the Week: Quality journalism is just a touch away – irishtimes.com
The Irish Times Launch New Campaign Promoting Digital Offering The Lowdown: ‘The Irish Times’ has launched a new advertising campaign to highlight the accessibility of its quality content across all digital platforms on irishtimes.com. The brand-response campaign comes in light of the increasing trend for readers to consume news content via mobile and online. Developed by Owens DDB and PHD Media, the campaign portrays a number of journalists from...
Ad of the Week: Smyths Toys ‘Outdoor Heroes’ by therefour
The Lowdown: When children play, there are no limits. When we allow them to imagine, anything is possible. When tasked with creating a commercial for a company selling outdoor play equipment, therefour, the Dublin-based creative consultancy, looked at the challenge from a child’s point of view. So for instance, seen through a child’s eyes, a trampoline is a way to reach...
Paralympics Ireland – More Than Sport
The Lowdown: In the build up to Rio 2016, Paralympics Ireland tasked us with raising their awareness as an organisation with a secondary task of raising much needed funds for their touring squad. When it’s said that the Paralympics is More Than Sport, it’s the truth. It’s more than training, more than a disability, and more than winning. Everything a Paralympian...
