Goosebump Floats New Bulmers Light Campaign
Goosebump has rolled out a new campaign for Bulmers Light called “Floaty Little Devils.” The campaign will run on TV, Social, Radio, Out of Home, In-store and with a strong presence in the on-trade. There are hot air balloon trips over the Bulmers Orchard also up for grabs, too. According to Karl Donnelly, marketing director, Bulmers Ireland: “We asked Goosebump for...
New Dogs Trust Campaign by TBWA Dublin Highlights Puppy Farming
With some people contemplating buying a puppy for a loved one this Christmas, TBWADublin has launched a Christmas campaign for Dogs Trust Ireland called ‘Life Sentence’ which sheds a light on the puppy farming business in Ireland. According to the agency “puppy farmers earn huge profits by consigning dogs to a life of churning out litter after litter, year after...
Guinness Urges Irish Fans Not to Jinx It in New Rugby Campaign
With the Rugby World Cup in France kicking off this weekend, Guinness, one of the main sponsors of Irish Rugby, has launched a new campaign to galvanise the country and show its support to the the Irish team. The new integrated campaign, called Don't Jinx It, was developed by AMV BBDO and was inspired by a universal truth about being...
Three Plugs 5G Broadband in New Campaign from Boys+Girls
Boys + Girls has rolled out a new campaign for Three Ireland to highlight the telco’s broadband offering. The new campaign showcases the ease and strength of Three’s plug and play 5G broadband pitching it against other broadband offerings that require fibre installation. “Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and...
Ad of the Week: We’re Fish People – Donegal Catch
Donegal Catch, part of the Green Isle group has launched a new campaign to promote its range of frozen fish products. The campaign was created by The Public House and represents the first major communications investment in the brand in three years, with nationwide radio and in-store activity, alongside a heavyweight TV burst. The campaign supports the newly developed brand positioning...
Ad of the Week in association with Adsmart from Sky: Say Goodbye to Diesel
It’s time to say goodbye to diesel. And today, as part of Toyota’s ongoing brand journey, Javelin are launching a new campaign that celebrates that decision. In 1997 Toyota delivered their first Hybrid cars, the result of a decision taken at an early stage to work, as a company, towards a different world, that’s better for drivers, better for the environment,...
Boys + Girls Rolls Out New Family Plans Campaign for Three
Boys + Girls has rolled out a new campaign for Three that showcases the mobile phone operator’s flexible family plans which offer families increased savings on their mobile phone bills. The heart-warming brand ad, which was directed by Dermot Malone of Banjoman, follows a variety of family members using connectivity in their own ways. The ad places a typical family...
Folk Rolls Out New Campaign to Promote Irish Life Health’s MyClinic Offering
Folk Wunderman Thompson has rolled out a new cross-platform campaign for Irish Life Health to highlight its MyClinic service which provides members with unlimited digital doctor and professional counselling services as well as a range of other services such as dietician and physiotherapists. The creative for the campaign demonstrates how often the last thing you need is the interruption of...
New Bank of Ireland Campaign Shows that Breaking Up is Hard to Do
Following the recent launch of its radio, digital and social campaign for its “Big Move” campaign, Bank of Ireland has rolled out its new TV and OOH campaign featuring Baz Ashmawy and his mother Nancy. The new campaign is targeted at customers of KBC Bank and Ulster Bank both of which are leaving the Irish market. Created by Grey London, Oliver...
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
