Core & Saturday Films Roll Out Powerful Campaign Showcasing Trócaires’ Work
Core and Saturday Films have launched a new campaign called 'One Day' to highlight the work of Trócaire in the 27 countries over the last 50 years. The campaign, which was conceived by Core and developed alongside Saturday Films, shows some of the human stories behind these “One Days,” These include the day that the women of Sierra Leone won...
AI’s Deficiencies Highlighted in New EPIC Campaign by The Public House
The Public House had launched a new campaign for EPIC, The Emigration Museum that highlights the dangers of relying on artificial intelligence too much and the role it plays in reinforcing and spreading existing cultural stereotypes. The campaign is running across social, digital and OOH, with a specific emphasis on Dublin Bus T-Sides, and Tour Bus Rears targeting tourists on...
Core Backs Irish National Women’s Team With New Campaign for Sky Ireland
The countdown to the FIFA Women’s World Cup in Australia and New Zealand well underway, Core has created a new campaign for Sky Ireland to get behind the Republic of Ireland women’s team which is making its debut at the global tournament. The first match for facing the Republic of Ireland women’s national team is against Australia on July 20...
Newstalk Launches New Cross Platform Marketing Campaign
Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...
Rockshore Rolls Out New Campaign by M&C Saatchi
The London-based agency M&C Saatchi London has rolled out a new campaign for the Diageo-owned lager and cider brand Rockshore. This is the first campaign the agency has created for the brand since winning the creative pitch following a shoot out with two Irish agencies. Called “Refreshingly Irish”, Diageo says the new campaign is part of a “bold, distinctive, fun new...
Publicis Dublin Campaign for Tayto Celebrates The Taste of Home
Publicis Dublin has launched a new campaign for Ireland’s favourite crisp brand, Tayto, called “The Taste of Home.” The new campaign reinforces Tayto’s status as a uniquely Irish brand that has become embedded in our culture for those living both at home and abroad. With many stories of care packages being sent to the Irish diaspora, with Tayto included in their...
Ponder Rolls Out New Campaign for Specsavers
Specsavers has rolled out a new campaign called “Your Care is Our Business.” The TVC was created by Ponder with producer Paul Holmes and was directed by the award-winning Irish director duo DADDY (Mike Ahern & Enda Loughman) has been launched to shine a light on the local experts who own and run individual stores – providing the best level...
AIG Celebrates 10 Years of Dublin Sponsorship with New Campaign
With the All Ireland Football Championship well underway, AIG Insurance has launched its 2023 Dublin GAA Summer Sponsorship campaign. Called “Celebrating Support”, the campaign marks the 10th anniversary of its sponsorship of Dublin GAA. As part of the campaign, AIG will celebrate 10 years of support across the four codes, at all levels, male and female, both at the intercounty...
Boys+Girls Rock It With New Campaign for Three Ireland
Three Ireland has launched a new campaign to highlight its home broadband offering. The new campaign, which is called “Jeff Rocks Out” was created by Boys + Girls and picks up on the multi award winning ‘Jeff’s World’, and sees the return of Jeff the bearded dragon rocking to Joan’s Jett’s classic track ‘I Love Rock and Roll’. The TVC was...
Droga5 Dublin Taps the Power of Communities for New Woodies Campaign
Droga5 Dublin has rolled out a new campaign for Woodies. Following on from the success of Woodies’ “Mrs Higgins” Christmas campaign, the new ad once again focuses on the power of community but also highlights the benefits of sharing resources. The ad was directed by internationally renowned director Zac Emerson, who was also behind “Mrs. Higgins” campaign while the music was...
