Droga5 Dublin Rolls Out Campaign to Support Darkness into Light Walk
With the annual Darkness into Light walk in aid of Pieta House set to take place on Saturday, May 6, Droga5 Dublin has rolled out a new campaign to support the event which is sponsored by Electric Ireland. The emotive campaign drives home the message that everyone is welcome to join the fundraising event, regardless of your background, life stage...
Publicis Dublin Showcases Gas Network Ireland’s Role with New Campaign
Publicis Dublin has rolled out a new campaign for Gas Networks Ireland called “Moving Ireland’s Energy” to highlight what makes the gas network such an essential component of Ireland's energy system and sustainable energy future. This ad was directed by P.O.B. and produced by Motherland, while media is being managed by OMD. The campaign is currently running across TV, radio,...
Core Rolls Out Major Recruitment Campaign for Gardaí Siochána
With the Gardai Síochána seeking to take on an additional 1,000 new recruits in 2023, Core has rolled out a new recruitment campaign for the force to bring the total number of Gardaí in service to 15,000. The campaign shows the true nature of the job – working at 4am, making arrests, being physically active, as well as the significant...
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
Bord Gais Rolls Out New Sustainability Campaign
Bord Gáis Energy has launched a new campaign aimed at supporting its customers on their journey towards a more sustainable living. The energy provider worked with Folk Wunderman Thompson and Mindshare to create the campaign, which is running across TV, VOD, social and digital. “See it, Solve it” brings to life Bord Gáis Energy’s ongoing journey to becoming a home energy...
Guinness 0.0 Toasts a St Patrick’s Day to Remember with Major Campaign
With the countdown to St Patrick’s Day well underway, Guinness has launched a new campaign to encourage responsible drinking and to promote its non-alcoholic stout Guinness 0.0 over the next two weeks. Called “Make it a St. Patrick’s Day to Remember”, the new campaign dovetails with a nationwide promotion of the stout with free pints of Guinness 0.0 available in...
The Public House & Cadbury Drive Paddywhackery Out of Ireland for St Patrick’s Day
With the countdown to St Patrick’s Day already under way, The Public House has created a new campaign for Cadbury that eschews all the clichéd Paddywhackery that many other brands embrace around this time of the year. The campaign hinges on the insight that although Irish people are immensely proud of their national identity, St Patrick’s Day celebrations can feel...
Virgin Media Gets Playful in New Campaign by Publicis Dublin
Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...
BBH Dublin Rolls Out New Food Love Stories Campaign for Tesco Ireland
Tesco Ireland has rolled out the latest iteration of its Food Love Stories campaign across TV, print, digital, OOH and video-on-demand. The campaign was created by BBH Dublin, the agency’s third campaign for the retailer over the last 12 months. Tesco’s Grand Effie Award-winning ‘Food Love Stories’ campaign is back with its latest instalment made especially for audiences in Ireland, created...
Energia Marks Irish Rugby Sponsorship With New Campaign from Core
With the Guinness Six Nations tournament kicking off this weekend, Core has created a new creative campaign for Energia to highlight the brand’s sponsorship of Irish rugby as the official energy supplier of the IRFU and the sponsor of the Energia All Ireland League. The new campaign is part of the brand’s “think of the possibilities” positioning and it celebrates...
