Bord Gais Rolls Out New Sustainability Campaign
Bord Gáis Energy has launched a new campaign aimed at supporting its customers on their journey towards a more sustainable living. The energy provider worked with Folk Wunderman Thompson and Mindshare to create the campaign, which is running across TV, VOD, social and digital. “See it, Solve it” brings to life Bord Gáis Energy’s ongoing journey to becoming a home energy...
Guinness 0.0 Toasts a St Patrick’s Day to Remember with Major Campaign
With the countdown to St Patrick’s Day well underway, Guinness has launched a new campaign to encourage responsible drinking and to promote its non-alcoholic stout Guinness 0.0 over the next two weeks. Called “Make it a St. Patrick’s Day to Remember”, the new campaign dovetails with a nationwide promotion of the stout with free pints of Guinness 0.0 available in...
The Public House & Cadbury Drive Paddywhackery Out of Ireland for St Patrick’s Day
With the countdown to St Patrick’s Day already under way, The Public House has created a new campaign for Cadbury that eschews all the clichéd Paddywhackery that many other brands embrace around this time of the year. The campaign hinges on the insight that although Irish people are immensely proud of their national identity, St Patrick’s Day celebrations can feel...
Virgin Media Gets Playful in New Campaign by Publicis Dublin
Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...
BBH Dublin Rolls Out New Food Love Stories Campaign for Tesco Ireland
Tesco Ireland has rolled out the latest iteration of its Food Love Stories campaign across TV, print, digital, OOH and video-on-demand. The campaign was created by BBH Dublin, the agency’s third campaign for the retailer over the last 12 months. Tesco’s Grand Effie Award-winning ‘Food Love Stories’ campaign is back with its latest instalment made especially for audiences in Ireland, created...
Energia Marks Irish Rugby Sponsorship With New Campaign from Core
With the Guinness Six Nations tournament kicking off this weekend, Core has created a new creative campaign for Energia to highlight the brand’s sponsorship of Irish rugby as the official energy supplier of the IRFU and the sponsor of the Energia All Ireland League. The new campaign is part of the brand’s “think of the possibilities” positioning and it celebrates...
Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus
Droga5 Dublin has created a new communications platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by Dublin based advisory firm Genesis. The new creative platform will feature a TV ad which will...
Jameson Encourages Responsible Drinking in New Global Campaign from TBWADublin
TBWADublin has rolled out a new campaign for the Irish Distillers-owned Jameson to encourage people to drink responsibly. Called “Easy Does It” the campaign is part of Jameson’s commitment to tackling overconsumption and alcohol misuse and features Irish comedian Aisling Bea. The campaign has already launched in Ireland and it will be rolled out across global markets later this year on...
The Public House Rolls Out New Campaign for FBD Insurance
The Public House has launched a new campaign for FBD Insurance to promote the company’s car, home and farm insurance products. The new campaign is the latest iteration of FBD’s brand platform, “Support. It’s what we do,” which was first developed by the agency back in 2019 and it will run across TV, digital, social and radio throughout 2023. According to...
Publicis Dublin Urges Smokers to Take Back Control in New HSE Quit Campaign
With many smokers trying to kick the habit at this time of the year, Publicis Dublin has created a new campaign for the HSE to highlight its QUIT service which has met with considerable success in helping people quit smoking since it was first established. In the new campaign Nicotine has been personified to show smokers, via the human traits...
