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Opinion: Stumbling from Polycrisis to Polycrisis
With consumer sentiment largely stagnant and so-called polycrises occurring with remarkable frequency, Berke Serbetci Hamza, from Core Research, delves into the latest Credit Union...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s Audio Council, Lee Thompson of AudioOne and...
Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of Pluto the Agency takes a deep dive...
Opinion: How to Tackle the Bot Problem
Bots are the scourge of the digital advertising ecosystem says Peter Smyth who offers some suggestions about how the industry can tackle to problem...
Opinion: We Could All Do with a Good Laugh
Laughter may well be the best medicine but it could also unlock considerable opportunities for agencies and brands, write Shaunagh Farelly and Fiona Bain,...
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...
Opinion: The Pros and Cons of Viral Advertising & Marketing
Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath.
When did it become such a virtue for marketers...
Opinion: The Top 5 Must Haves for Effective Marketing
Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies.
As marketers, we are always working to deepen the...
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Making...
Opinion: Google’s Cookie Plans Crumble
Five years after it first indicated that it was doing away with third-party cookies, Google has done a surprising U-turn Brendan Almack, managing director...
