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Opinion: Ever Wondered What Happens After December 15th?
Believe it or not, many consumers are already thinking about their Christmas grocery shopping, making it an important part of the year for both...
Opinion: What Brands Need to Know About the ME-CONOMY
Irish consumers are redefining happiness through control, optimism, and personal meaning, write Darragh Kelly and Carolynne Kelly co-authors of the latest Havas Ireland’s Meaningful...
Opinion: Why Trusted Journalism Gives Brands a Powerful Edge with Young...
Young Irish audiences continue to turn to trusted news brands for depth, context and quality journalism. For marketers and advertisers, this trust turns into...
Opinion: Building Audio Ecosystems that Brands Can Own
Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in hitherto unimaginable ways, writes Liosín Crawley.
The future...
Opinion: How to Be a Good Guest on a Podcast
Daryl Moorhouse goes under the hood and examines what it takes to create a good podcast and, more importantly, how guests should up to...
Opinion: How Gross Profit Optimisation Is Reshaping Google Ads
When Google Ads first launched, it revolutionised marketing by transforming advertising into a measurable and data-driven discipline. For the first time, marketers could directly...
Opinion: Why OOH Can’t Be Ignored This Christmas
While summer is officially over and Halloween is creeping up rapidly, it’s time for brands to consider the all-important Christmas season writes Susan Murtagh.
As...
Opinion: How to Grow Revenue in the Zero Click Era
With AI hovering over SEO landscapes and more and more people turning to social media platforms to look for goods or services, traditional SEO...
Opinion: Bridging Ireland’s AI’s Major Gap
When it comes to AI, Ireland has a game of catch-up to play when compared to other countries but this also provides marketers with...
Opinion: How to Optimise for ChatGPT Shopping (and Why It’s Not...
As OpenAI dips its toe into the traditional search market that is dominated by Google, brands selling online need to know how to show...
