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Opinion: A Year of Delving Deeper
One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects on what has been a very busy...
Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands looking to tap into the power of...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s Audio Council, Lee Thompson of AudioOne and...
Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of Pluto the Agency takes a deep dive...
Opinion: How to Tackle the Bot Problem
Bots are the scourge of the digital advertising ecosystem says Peter Smyth who offers some suggestions about how the industry can tackle to problem...
Opinion: The Top 5 Must Haves for Effective Marketing
Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies.
As marketers, we are always working to deepen the...
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Making...
Opinion: Diverse Minds Change the World
Six months on from the announcement that BBDO Dublin and TBWADublin were merging, Deirdre Waldron, CEO of the enlarged agency writes about the challenges,...
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about the role of freelancers working for ad...
Opinion: An Abundance of Opportunities in Sports Media
There’s nothing like sport when it comes to driving passionate fan engagement and sports media will continue to deliver all kinds of new opportunities...
