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Opinion: The Top 5 Must Haves for Effective Marketing
Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies.
As marketers, we are always working to deepen the...
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Making...
Opinion: Diverse Minds Change the World
Six months on from the announcement that BBDO Dublin and TBWADublin were merging, Deirdre Waldron, CEO of the enlarged agency writes about the challenges,...
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about the role of freelancers working for ad...
Opinion: An Abundance of Opportunities in Sports Media
There’s nothing like sport when it comes to driving passionate fan engagement and sports media will continue to deliver all kinds of new opportunities...
Opinion: Agencies Bring More to the Party than Freelancers
When it comes to a choice between a freelancer or an integrated agency, brands need to weigh up the pros and cons and think...
Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
Opinion: It’s All About Positioning and Proposition
It’s easy to get distracted by the latest new platform or digital development and forget about what’s most important in marketing: positioning and propositions,...
Opinion: The Sophistication of Simplicity
It’s the simple things in life that can bring great pleasure but far too often simplicity can be overlooked in favour of the complex...
Opinion: The Next Chapter in the Brand Sustainability Book
While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone...
