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Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about the role of freelancers working for ad...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s Audio Council, Lee Thompson of AudioOne and...
CHANGE IN PROGRESS: Greenwashing 101
Welcome to the second instalment of our Change in Progress series, a collaboration between Thinkhouse and Adworld.ie.
This issue has been led by Laura Costello,...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking ahead to 2025, advancements in the channel...
Social Media’s Challenges
With social media now a fixed part of the marketing firmament, 2016 is likely to bring with it a number of new developments and...
Opinion: The Role of Creativity in Business Today
Creativity will be one of the defining factors for success in business. Because of this we need to embrace it and ensure that it...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon, TikTok, Netflix and Disney make real in-roads...
