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Opinion: Progress Comes at a Price But What are We...
In the full-on rush to embrace all things AI, we should try and avoid some of the fundamental mistakes our ancestors made and most...
Opinion: What I Think About When I Think About Brands
Dave Tallon examines some of the common denominators when it comes to creating good brands.
Look, full disclosure, I like brands. I accept that I...
Influencer Marketing: Caveat Emptor
Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...
A Very Sensual Experience
Harnessing our senses and memories in the right context and fusing it with the right content can be a powerful weapon for brands and...
Opinion: Brands Embracing Social Commerce is Good for Consumers
As more and more brands are turn to social commerce to reach their customers, social media platforms are in turn responding by investing heavily...
Bridging the Video Gap in 2019
With more and more advertising budgets being invested in video, brands need to be mindful of the dreaded digital content landfill, writes David Ahlstrom.
The...
Opinion: Agencies Bring More to the Party than Freelancers
When it comes to a choice between a freelancer or an integrated agency, brands need to weigh up the pros and cons and think...
CSR Awareness Levels Remain Poor Among Irish Consumers
Awareness levels about corporate social responsibility (CSR) among Irish consumers is low, according to new global research published by the Worldwide Independent Network of...
Opinion: Rising Costs Threaten to Undermine Consumer Sentiment
Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes...
Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes
New research exploring the relationship between the use of regional accents used in advertising and any potential commercial impacts they might have, suggests that...
