IMJ Features
Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact on young adults, the trauma is not...
Christmas is Coming But it Will Be Different According to Core...
With Christmas almost upon us, 68% of people plan to do less or no indoor socialising during the festive season while Irish adults plan...
Core Research Shows 67% of People Happy With their County Restriction...
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic, the latest wave of research from...
Opinion: The Lessons of History Need to be Heeded
Stuart Fogarty, the author of a forthcoming book on the advertising industry, argues that the industry can learn many lessons from previous global recessions...
Shaping Ireland’s Future: Five Big Insights from B&A
In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...
Opinion: Change is Gonna Come…..But What Will it Look Like?
Change has always been a constant in the marketing communications world. But as the business world faces up to many unprecedented challenges, what will...
Research Shows Newspapers Played an Effective Role in Delivering Covid-19 Messaging
New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19 public awareness messages to the public.
Since the...
Opinion: The Very Long Road to Recovery
The indications from tracking we are running for clients is that it could be a very long the road to recovery for business in...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of webinars featuring some well-known and high-profile marketing...
Majority of People Want 2km Restriction Limit Lifted According to Core...
The latest wave of Covid-19 research from Core shows that 59% of people would like to be able to go beyond the imposed 2km...
