IMJ Features
Opinion: The Growing Importance of Effectiveness in Online Advertising
With more and more investment being made in digital advertising, it is becoming increasingly important for brands to ensure that their online ads are...
Opinion: The DNA of Distinctive Brands
Distinctive brand assets are the Holy Grail of the marketing world yet some brands struggle with them for lots of reasons. Cathal Gillen, co-founder...
Opinion: Delivering Audio Advertising’s True Potential
Despite the fact that 90% of the population listen to radio every week and radio advertising revenues continue to grow – by 2% in...
Opinion: Diverse Minds Change the World
Six months on from the announcement that BBDO Dublin and TBWADublin were merging, Deirdre Waldron, CEO of the enlarged agency writes about the challenges,...
Opinion: What I Think About When I Think About Brands
Dave Tallon examines some of the common denominators when it comes to creating good brands.
Look, full disclosure, I like brands. I accept that I...
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about the role of freelancers working for ad...
Opinion: An Abundance of Opportunities in Sports Media
There’s nothing like sport when it comes to driving passionate fan engagement and sports media will continue to deliver all kinds of new opportunities...
Opinion: Debunking OOH’s Myths
With Summer well underway, the great outdoors beckons for advertisers that want to make an impact, writes Ciara Gibney.
Summer’s finally here – the season...
Opinion: Agencies Bring More to the Party than Freelancers
When it comes to a choice between a freelancer or an integrated agency, brands need to weigh up the pros and cons and think...
Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
