IMJ Features
The Next Frontier for Radio
At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment,...
Unlocking Growth Through Innovation
With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...
Experience Counts
If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney.
The events business has evolved...
A Good Alternative to Facebook
With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...
The New Internet King
For a long time publishers thought that content is where the money lies online but with the explosion of data and artificial intelligence it...
Transforming the Way We Work
Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains.
Customer Experience is the new competitive battlefield. Nowadays companies...
The Big Trends for 2018
As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...
Pioneering a Third Way
After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...
You Can’t Woo Them All
Your brand’s website should let potential customers get a feel for what your brand is all about and, believe it or not, if it...
10 Trends to Watch in Marcomms
From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...
