IMJ Features
Changing Names, Changing Times
The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
Measuring Humans
Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly.
It has been...
Why Mums Matter
The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty.
Mum. Mom....
Resistance Is Futile
In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney.
RESISTANCE IS FUTILE” is a well-known phrase that...
The Power of Good Communications
One of the Government’s most contentious initiatives since June, the creation of the Strategic Communications Unit is a smart move and long overdue, writes...
Putting the Genie Back in the Bottle
At some stage, most brands encounter a crisis along the way. But what do you do to mitigate the damage and contain the crisis?...
The Revolution Will Not Be Televised
With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...
Pitching for Success
There are a number of things that successful agencies do to win a pitch and some will surprise you, writes Padraig Hyland.
There is a...
The Trust Factor
Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...
The Gravitational Pull of Integration
The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...
