IMJ Features
The Rise of the Smart Speaker
About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
Don’t Fight it, Change it
Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey.
Agencies...
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
A Land of Missed Opportunities
Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken.
Why do so many...
When AI Meets SEO
Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...
Optimizing the Power of Radio
With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...
D-Day Looms for Data Protection
The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...
The Race to the Bottom
Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...
Getting the Most from Your Sponsorship
Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...
