IMJ Features
Making Shoppers Happy
While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...
Why Creativity Matters
Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones.
Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...
Brands and the Internet of Things
Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...
One Size Fits All Approach No Longer Works
Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins.
The common goal...
Cracking the Youth Market
Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...
Finding Truth Amongst Fake News
In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...
The Tyranny of Positivity
The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...
Radio’s Big Challenge
Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in...
Influencer Marketing: Caveat Emptor
Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...
Opportunities & Challenges in Content Marketing
You want to see traffic to your brand’s website grow and you want new customers to engage with your business online. But how do...
