IMJ Features
The Growing Power of Facebook Ads
As its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how...
Here’s to the Next 100 Years of Radio
As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...
Measuring Brand Authenticity
Being reliable, trustworthy and acting in line with a brand’s purpose is key to a brand’s authenticity, writes Brían Merriman.
It’s that time of year...
Experience Required: Enquire Within
Experiential marketing has grown up and brands are now integrating it into their campaigns with gusto, writes Jonny Davis.
This is the most exciting time...
Bigger and Better
Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a...
Newspaper survey reveals the power of local advertising
Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers...
Marketing to Millennials on Snapchat
It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...
Location Location Location
When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media.
Here in Ireland we take on...
Data Set to Drive OOH’s Future
Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...
The Power of Live Experience
Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray?
Research shows...
