IMJ Features
The Event Horizon
As more and more brands and media companies move into the event space, event management companies enjoying their seat at the top table, writes...
Building a Business Case for CSR
It’s broadly accepted that good corporate citizenship is, in the main, in business’ best interest. But ‘Doing good is good for business’, whilst correct,...
Dublin Airport Flies High in OOH Market
Last year, a staggering 27.9m passengers passed through Dublin Airport, a figure which is likely to grow by anything up to 6% this year....
The Broken Promise of Programmatic Advertising
Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...
The Rise of the Smart Speaker
About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
Don’t Fight it, Change it
Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey.
Agencies...
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
A Land of Missed Opportunities
Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken.
Why do so many...
When AI Meets SEO
Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...
