IMJ Features
A 2020 Vision of Marketing
In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...
Radio’s Dash for Digital
Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...
Can Content Marketing Replace Advertising?
In the content marketing world, brands will only reap what they sow, writes John Ring.
Let’s face it, as marketers there’s something quite attractive about...
Something is Rotten in the State of Agency Land
The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...
The Lure of Creative Technology
The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...
The Rise and Rise of Branded Content
Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...
The Business of Brand Communities
Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
Educating the Consumer
Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan
As consumer...
