IMJ Features
Winning Hearts and Minds
Cause marketing has been around for a long time but with no media or production budgets, it can be a big ask for anyone...
Best Practice VoC Customer Learnings
Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...
Missing the Point
Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...
Reappraising Market Research
In a sector that constantly assesses and evaluates products and services, it should come as no surprise that its practitioners face similar scrutiny from...
The War Between Magic and Logic
We're letting logic kill creativity but it's time to call a truce and accept that they should be allies. A common rhetoric over the...
Back on Track
Breathe a sigh of relief; the worst is over. With the economy moving in the right direction, consumer confidence in good shape and marketing...
It’s Personal and It’s Business
Sheena Horgan speaks with Gianpiero Petriglieri, one of the most influential management thinkers in the world. Shortlisted for the Future Thinker award by Thinkers50,...
A Sign of the Times
The Irish Times is the first Irish daily broadsheet to start charging readers to access content online. Jim Miley, Business to Consumer Director of...
The Changing Zeitgeist
Celebrity partnerships with retailers, brogawear, the rise of the robot and the death of the cookie are just some things we can look forward...
