IMJ Features
Effies 2023 Countdown: The 10 Rules for Judging
With considerable expertise in the Effies worldwide, Neal Davies, CEO of BBDO Dublin offers some tips and insights into judging the awards and what...
Opinion: We Need to Unlock Growth for Ireland’s SMEs
Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions, there is little evidence of any joined-up...
Research Shows Normal People and Ad People are Very Different
People working in advertising have completely different media consumption habits to normal people, something which the industry should be mindful of at all times,...
Research: It’s Life Jim, But Not as We Know It!
Luke Reaper, managing director of B&A looks at some of the key findings of its latest TechScape research on the technology habits of Irish...
Opinion: Netflix Faces Problem of Scale With Ad Funded Model
Since it was launched in October 2022, Netflix’s advertising funded model has failed to meaningfully scale-up while the cost to advertisers is an expensive...
Opinion: The Untenable Facts About Pitching in Ireland
The pitching process is broken and is now in need of a long overdue and major overhaul, writes Charley Stoney, CEO of IAPI.
I thought...
CHANGE IN PROGRESS: Greenwashing 101
Welcome to the second instalment of our Change in Progress series, a collaboration between Thinkhouse and Adworld.ie.
This issue has been led by Laura Costello,...
Opinion: Learn to Innovate or Innovate to Learn
With artificial intelligence making the headlines at the moment, there are unlimited opportunities for marketers and agencies to innovate, writes Gareth Irvine of OLIVER...
Opinion: We’re All Challengers Now
With economic uncertainties continuing to weigh heavily on consumer sentiment, now is the time for brands to embrace a challenger mentality, writes David Quinn.
These...
CHANGE IN PROGRESS: The Marketing Transformation
"Look closely at the present you are constructing, it should look like the future you are dreaming." - Alice Walker
Welcome to part one of...
