IMJ Features
Opinion: Meta Verified Will Need to Avoid the Mistakes of Twitter
With Twitter continuing to divide opinion with its paid-for blue-tick verification, Shane Foley, head of paid social looks at the prospects for Meta Verified,...
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing mix, we should never lose sight of...
Opinion: How Tech is Pushing OOH Further Down the Purchasing Funnel
To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity, writes Aoife Hudson.
Traditionally, Out of Home...
Opinion: Women in the Workplace – Still Much to Do
As our society continues to grow and the economy expands, we still have a lot more to do if we are to retain women...
Core Research Shows Majority of Irish People are Content With Life
Despite living through a period of high inflation and global geopolitical crisis, 63% of Irish people are content with life while nearly 75% are...
Youth Lab Report Shines a Light on What Young People Think...
The Youth Lab at Thinkhouse Unveils Its Sixth Annual Youth Culture Uncovered Report Exploring How Young People Are Feeling Today
New research from The Youth...
Young Adults Will Need More Financial Support in 2023 According to...
Housing is the dominant concern for Irish adults under the age of 40 while inflation was the most important issue those over the age...
Opinion: Early Days for Netflix’s New Ad Offering
Now that Netflix has made its advertising debut in a number of European markets, including the UK, Dave Mulligan, head of programmatic, Core Investment...
Opinion: Big Tech’s Reliance on SMEs Comes to Light
It’s been a tricky few weeks for Big Tech and their over-reliance on SMEs and the long-tail funnel has been exposed, writes Colm Sherwin.
It...
