IMJ Features
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard place with rising cost of living and...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their marketing effort, writes Ivan Adriel de Silva.
Using...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon, TikTok, Netflix and Disney make real in-roads...
Opinion: How Emotionally Connected is Your Brand?
Ciara Reilly of RED C examines the findings of the most recent Brand Reaction Index and asks the million dollar question about how emotionally...
Opinion: Are We Ready to Embrace Neurodiversity?
In an industry that aspires to put diversity and inclusion at its heart, Rachel Costello wonders if we are doing enough to embrace neurodiversity?...
Opinion: Privacy, the Metaverse and Sustainability Dominate DMEXCO 2022
Fresh from his recent visit to DMEXCO 2022 in Cologne, Dave Thomson, head of digital at Starcom shares his take on the two-day event...
Opinion: Let’s Have Uncomfortable Conversations about Sustainability
The creative industry needs to start taking itself a lot more seriously when it comes to awards, climate change and slacktivism, writes Paul Fisher.
My...
Opinion: The Great TV Wastage Illusion
Eimear Keane dispels some of the myths about wastage when it comes to TV advertising and audience reach.
This is the great wastage illusion. Waste...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes
New research exploring the relationship between the use of regional accents used in advertising and any potential commercial impacts they might have, suggests that...
