IMJ Agency Issue
IMJ's annual agency issue is a bumper 108 pager packed with stories, insights, profiles, all your regular features and lots more. Alan Coleman talks about Bridging the Gender Pay Gap in Marketing Matters. OOH has never been so busy - Key players in this marketplace share their insights. Roisin Keown asks Who Really Cares About Your Brand? In Views from...
IMJ October 2016
In this month’s IMJ: Securing a Future for Irish Media - Having come through some very dark and difficult dark times, Ireland’s largest publisher, Independent News & Media (INM) has bounced back into profitability but as it’s CEO Robert Pitt tells John McGee, the Irish media industry now needs to look at consolidation to secure its future. Plus: • Change has been...
IMJ Digital Issue
Inside this special issue, Meet the Future Makers: With a staff of 80 operating mainly out of its base in its Pembroke Street offices in Dublin, Epsilon may not be the highest profile agency in adland, but it is certainly one of the biggest agencies in town. With 2015 revenues in excess of €12m, it puts it in the...
IMJ Agency Issue
In this month's IMJ: Daring to be Brave and Simple - Ever since it was set up seven years ago, Boys and Girls has developed into on the most successful agencies in the marketplace, garnering awards for its creativity while developing a strong client base of blue chip brands along the way. Two of the co-founders, Patrick Meade and Rory...
IMJ October 2015
In this issue: In this month's IMJ we look at Retail's Big Challenges: In the cut-throat grocery market, standing out from the competition is key. One retailer that is pulling out all the stops to differentiate itself from the rest of the crowd is SuperValu as its marketing director Ray Kelly tells John McGee. PLUS: Ger Hughes, Creative Technologist, RTÉ Media Sales...
IMJ November 2015
In this month's IMJ: We look at the Future of PR: IMJ talks to some of the top PR companies in Ireland about what lies in store for 2016. PLUS: Clamping Down on Ad Fraud Ad fraud, ad blocking and viewability are hot topics in digital advertising at the moment. Conor Mullen offers a publisher's perspective on the debate. Linking in with...
IMJ June 2017
Your IMJ this month is packed with thought provoking articles on key areas of marketing. • For the State-owned broadcaster, RTÉ, digital has now become an integral and rapidly growing part of its public service remit, Conor Mullen talks to John McGee. • Cannes, Craig Farrell shares his key takeaways from the week-long festival. How would you spend your last dollar? •...
IMJ November 2016
In this month’s IMJ: Sponsorship Calling: In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John McGee about Livewire’s success to date and their ambitions for the business. PLUS: Whether we like it or not, video is here...
IMJ February 2017
In this month’s IMJ: Marketing is a Powerful Force: As always, the advertising and marketing industry faces many threats. But for savvy marketers and their brands, the future also holds many opportunities according to Alan Cox, CEO of Core Media who outlines some of the group's views in its annual "state of the nation" Outlook report. PLUS: Radio's Big Challenge: Continuous innovation...
IMJ January Issue 2016
In this month’s IMJ: Jonathan Forrest, one of the first pioneers in the Irish digital marketing industry talks to IMJ about why 2016 will be such a big and important year for digital and the marketing industry in Ireland. PLUS: Marketing’s Brexit Challenge: The prospect of the UK leaving the EU is a very real one and it’s already starting to unnerve...
