IMJ Digital Issue
Inside this special issue, Meet the Future Makers: With a staff of 80 operating mainly out of its base in its Pembroke Street offices in Dublin, Epsilon may not be the highest profile agency in adland, but it is certainly one of the biggest agencies in town. With 2015 revenues in excess of €12m, it puts it in the...
IMJ October 2016
In this month’s IMJ: Securing a Future for Irish Media - Having come through some very dark and difficult dark times, Ireland’s largest publisher, Independent News & Media (INM) has bounced back into profitability but as it’s CEO Robert Pitt tells John McGee, the Irish media industry now needs to look at consolidation to secure its future. Plus: • Change has been...
IMJ March/April 2017
This month's issue of your IMJ looks at trust in a world of fake news. The Irish Times/IMJ Breakfast Bytes talks about the business of health and Sheena Horgan examines a blind-spot when it comes to real mothers. John McGee talks to Abi Moran about the team at Target McConnells. Good campaign management systems, Naming rights for stadia and...
IMJ February 2019
Cover Story Special Feature CORE OUTLOOK 2019 Core's Alan Cox examines some of the key trends and influences at play in the media and marketing world. Marketing Matters Radio's Overnight Success - Gabrielle Cummins, Choose Radio The Media Roulette Wheel - John Dunne, Ignite Digital The Evolution of Experiential Marketing - Marcus Prestage, InSight Marketing / APMC #10YearChallenge: Marketing 2009 vs 2019 - Mark McCann, OLIVER Ireland The...
IMJ September 2017
In this issue: IMJ talks in depth to The Irish Times. Sarah O'Connor, Wilson Hartnell explores Irish and global brands and their relationship with sport. Paul Golden looks over the world of PR. What the heck is PR anyway? Jane McDaid, Thinkhouse enlightens us. Clodagh Hynes of Target McConnell's tells us how to avoid the content crap trap. John O'Shaughnessy of Verve...
IMJ October 2017
In this month IMJ: John McGee talks to Mark Nolan, Ignite Market Research about embracing change. Charley Storey from Alternatives tells us about the new talent battlegrounds of data and digital and how resistance is futile. Innovation for growth is the theme from Jill McCarron, of MCC, while Sheena Horgan of Hume Brophy tells us how to put the...
IMJ October 2015
In this issue: In this month's IMJ we look at Retail's Big Challenges: In the cut-throat grocery market, standing out from the competition is key. One retailer that is pulling out all the stops to differentiate itself from the rest of the crowd is SuperValu as its marketing director Ray Kelly tells John McGee. PLUS: Ger Hughes, Creative Technologist, RTÉ Media Sales...
IMJ July Issue
In this month's IMJ: Market Research's Bright Future: While advances in technology have increased the potential for deriving valuable insights from market research, many industry practitioners feel greater focus on best practice is required to ensure firms are delivering the best possible outcome for clients, writes Paul Golden. PLUS: Here's to the Next 100 Years of Radio: As the Irish radio...
IMJ Digital Issue Dec 2015
Welcome to the annual Digital Issue of IMJ. This issue is a veritable smorgasbord of digital content with contributions from many of Ireland's top digital practitioners who look at the key trends underpinning the ongoing rise in digital marketing. With investment in digital set to increase by double digit figures yet again in 2016, IMJ looks at What's Hot and...
IMJ March Issue
Your IMJ this month talks to Radina Shkutova of Heineken. Karleen Smyth of Boys & Girls talks about the brand experience while Lee Thompson from i-Believe tells us what the next frontier for radio is. We look back at The 2018 Media Awards. All these and more plus the latest campaigns, who's moving where and what has been going on...
