IMJ February 2019
Cover Story Special Feature CORE OUTLOOK 2019 Core's Alan Cox examines some of the key trends and influences at play in the media and marketing world. Marketing Matters Radio's Overnight Success - Gabrielle Cummins, Choose Radio The Media Roulette Wheel - John Dunne, Ignite Digital The Evolution of Experiential Marketing - Marcus Prestage, InSight Marketing / APMC #10YearChallenge: Marketing 2009 vs 2019 - Mark McCann, OLIVER Ireland The...
IMJ April Issue
In this month's IMJ: COVER STORY: RTÉ looks to the future - IMJ talks in depth to Geraldine O'Leary, Group Head of Commercial, RTÉ. APMC STAR AWARDS And the Winners are ... Comprehensive coverage and photos of this year's winners Eoghan Phelan, V360°, The Visualise Group talks shopping Aisling Conlon, IPA on Plotting the Way Forward Jimmy Larsen, RED C Research...
IMJ March Issue
Your IMJ this month talks to Radina Shkutova of Heineken. Karleen Smyth of Boys & Girls talks about the brand experience while Lee Thompson from i-Believe tells us what the next frontier for radio is. We look back at The 2018 Media Awards. All these and more plus the latest campaigns, who's moving where and what has been going on...
IMJ May/June Issue
In this month's IMJ: COVER STORY: Ronan Traynor Verve talks to IMJ about Creating Stand-Out Experiences • John Ring, Tinderpoint talks about Engaging Festival Goers • Conor White, Nielsen Ireland explains The Science Behind What's Next • The New Breed of Post-Apocalyptic Youth - Claire Hyland and Tiffany Arntson, The Youth Lab, Thinkhouse explain • What's Next for Facebook Advertising? Asks Colm Sherwin, Core Investment •...
IMJ February Issue
In this month's IMJ: COVER STORY: Core Outlook 2018 Onwards and Upwards In his annual “state of the nation” analysis of the media and marketing world, Core’s Alan Cox examines some of the key trends and influences at play. PLUS Marketing Matters: The latest Marketing Sentiment Survey carried out by MediaCom in association with The Irish Times and the Marketing Institute of...
IMJ Agency Issue
IMJ's annual agency issue is a bumper 108 pager packed with stories, insights, profiles, all your regular features and lots more. Alan Coleman talks about Bridging the Gender Pay Gap in Marketing Matters. OOH has never been so busy - Key players in this marketplace share their insights. Roisin Keown asks Who Really Cares About Your Brand? In Views from...
IMJ Agency Issue 2015
In this issue: Fresh from a three year expansion plan that was marked by substantial growth, new business opportunities and major account wins, Core Media is about to embark on a new and ambitious five year development plan, as Alan Cox and Aidan Greene tell John McGee. Plus: The financial outlook for the Irish advertising industry is looking good as clients loosen...
IMJ July Issue
In this month's IMJ: Market Research's Bright Future: While advances in technology have increased the potential for deriving valuable insights from market research, many industry practitioners feel greater focus on best practice is required to ensure firms are delivering the best possible outcome for clients, writes Paul Golden. PLUS: Here's to the Next 100 Years of Radio: As the Irish radio...
IMJ December/January 2018
In this month's IMJ: COVER STORY: Pioneering a New Way, David O'Connor', eightytwenty talks to John McGee. PLUS Why Brands Should Really Care - Rory Hamilton, Boys and Girls The Gift That Keeps On Giving - Chris Pearson Element 10 Trends to Watch in Marcomms - Michael O'Keeffe, Teneo PSG You Can't Woo Them All - Mark Breen, Cuckoo Events PLUS Digital Opinion ...
IMJ November 2016
In this month’s IMJ: Sponsorship Calling: In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John McGee about Livewire’s success to date and their ambitions for the business. PLUS: Whether we like it or not, video is here...
