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Winners of Irish Journalism Awards Announced
The winners of the 2024 Irish Journalism Awards, in association with Newsbrands Ireland, and supported by Google News Initiative, were announced at an awards...
Radio Listenership Remains Strong According to Latest JNLR
Radio listenership in Ireland continues to hold strong with the average daily audience standing at just over 3.4m according to the latest JNLR figures...
Out Look: OOH: Measured for Attention
Our focus is not only on helping brands win this attention but on quantifying it—ensuring that every element of a campaign is analysed to drive real results.
Irish Love of Cinema Continues to Endure
Four in five (81%) Irish adults have been to the cinema in the last 12 months, with over half of these cinemagoers (55%) saying...
Boots Makes More Room with New OOH Campaign in Cork
To announce the grand opening of its first-ever destination store in the heart of Cork city, Posterplan, the Out-of-Home (OOH) agency, teamed up with...
Virgin Media Television Bags KFC as Sponsor of Autumn Rugby Internationals
With the countdown to Ireland's Autumn rugby internationals well underway, with the All Blacks first up tonight, Virgin Media Television has announed that KFC...
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Core Highlights Workplace Aggression in New Campaign for HSA
Core has created a new campaign for the Health & Safety Authority (HSA) that is aimed at addressing the critical issue of work-place aggression...
Charley Stoney Set to Leave IAPI to Become CEO of EACA
Charley Stoney, the current CEO of IAPI is set to become the new CEO of the European Association of Communications Agencies (EACA).
Stoney will take...
Vhi Highlights Connected Service Offering in New Droga5 Campaign
With the all-important renewal period for health insurers now underway, Droga5 Dublin, part of Accenture Song, has rolled out a new campaign for Vhi...
Out Look: Smirnoff lights up the dark for Hallowe’en
Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals – better capture their attention. 84% believed the use of these formats make brands appear more innovative.
