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Out Look: Contextual OOH Works Weather it Rains or Shines
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
As Crowded House sang ‘Everywhere you go, always take...
IAPI Updates List of Accredited Pitch Consultants
IAPI has completed its accreditation process for pitch consultants and published details of all successful applicants.
In February this year, IAPI undertook their biennial review...
Five Big Opportunities For Irish Retail Brands According to B&A Research
Following on from the first phase of its Covid-19 research called Life on Lockdown, B&A has shifted its focus from consumers to industry and...
News Ireland Gets IAB Ireland Gold Standard Certification
News Ireland has become one of just five companies in Ireland to be awarded the Gold Standard certification by the Internet Advertising Bureau Ireland.
News...
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Virgin Media Solutions Creates New Idents to Promote Latest MIB Movie
Virgin Media Solutions have teamed up with Sony Pictures’ Men in Black: International for an innovative ‘ident interaction’ campaign across Virgin Media Two, as...
izest Continues Expansion With New Account Wins and Office Move
Following a period of rapid growth, izest Marketing has picked up a number of new accounts while the agency, which has grown to employ...
Club Vitae to Sponsor 20×20 Movement
Club Vitae, the health and fitness chain operated by hotels within the Dalata Hotel Group is to sponsor the 20x20 movement.
20x20 is a national...
APMC Star Awards Open for Entry
APMC Star Awards are now open for entry.
Now in their 30th year, the awards showcase and reward outstanding marketing within the experiential, brand activation,...
Winning Effie Campaigns Outperform on all Key Metrics According to RED...
IAPI’s 2023 Irish Effie Award Winners significantly outperform the norm when the available creative adverts from the entries are tested against the extensive RED...
Havas Dublin Uses the Power of Simplicity in New Campaign for...
Havas Dublin has created a new OHH and audio campaign for Batchelor’s Baked Beans, the Valeo-owned brand which is the market leader in its...
