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Barry’s Tea Captures Airport Homecomings With Touching Video
With the main airports around the country packed with people returning home for Christmas, Barry's Tea has tapped into that warm fuzzy feeling with...
Today FM and Lidl Makes a Christmas Wish Come True
Christmas love was in the air on Today FM this week when one lucky listener in Tipperary had his Christmas dream come through courtesy...
AAI Toolkit Event to Address Trump’s Impact on Global and Irish...
With Donald Trump set to become President of the USA in January, the Association of Advertisers in Ireland (AAI) will host a special breakfast...
The Christmas Ads of 2024 that Have Consumers Talking
https://www.youtube.com/watch?v=dJ1vQesB9hk
Christmas ads help contribute to the festive fun every year and this year is no different, writes Sarah Walsh, head of strategy with The...
Lidl Tops the Christmas Charts According to REDC Research
In the annual review of Christmas advertising Lidl has topped the charts this year, according to research carried out by REDC, writes Ciara Reilly.
It’s...
Social Media FEEDs Growth for TBWA Ireland
The increased investment by brands in social, digital and content has led to one creative agency setting up its own standalone social business, as...
Showcasing 2024: A Year of OOH Innovation
In 2024, PML Group led the charge with exciting and impactful OOH activations across the medium’s infinite creative canvas.
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Boys+Girls Kick Off New Campaign for Leinster Rugby
With Leinster set to take on Clermont Auvergne in the Aviva Stadium this weekend in Round 2 of the Investec Champions Cup, Boys+Girls has...
Sky Rolls Out New Cross Platform Solution for Advertisers
Sky Media, the advertising sales division of Sky, has rolled out Sky AdVance, a new cross platform solution that allows advertisers to connect the...
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking ahead to 2025, advancements in the channel...
