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TBWA Pours a Cup of Comfort with New Campaign for Barry’s...
Barry’s Tea has launched a new advertising campaign that taps into the emotional connection Irish people feel towards the brand and how the brand...
Revenues Soar at GAAGo as RTÉ’s Losses Treble
Revenues for GAAGo, RTÉ’s joint venture with the GAA increased by over 100% last year to €5.02m while profits for the business grew by...
Bauer Makes Four Key Appointments to its Leadership Team
Bauer Media Audio Ireland has made a number of key senior appointments to its leadership team.
According to the company, Celine McNamara has been appointed...
Irish Creative & Production Agencies Head to USA on Trade Mission
A number of Irish creative, marketing and production agencies and businesses will be taking part in an Irish trade mission to San Francisco’s Bay...
Out Look: OOH Leads in Prompting Seasonal Spend
With many key shopping occasions in Q4, we look at the effectiveness of OOH in engaging consumers in these critical periods.
Jen Coleman to Lead Expansion of Curious Orange in the USA
Curious Orange, the digital marketing agency set up earlier this year by Emmet McCaughey, Linda O’Connor and Brian Finucane, has appointed Jen Coleman to...
Opinion: The Pros and Cons of Viral Advertising & Marketing
Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath.
When did it become such a virtue for marketers...
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Havas Dublin Rolls Out New Global Campaign for Birra Moretti
Havas Dublin has launched a new global campaign for a sub-brand of Birra Moretti called Sale Di Mare.
The Heineken-owned brand is an unfiltered lager...
Yoplait Spoons Up Major OOH Campaign to Promote its Skyr Range
With the popularity of high-protein yogurts and drinks continuing to grow, Yoplait Ireland has launched an extensive and vibrant out-of-home (OOH) campaign to promote...
Wolfgang Webinar to Discuss Benefits of Server Side Tracking
Wolfgang Digital will be hosting a free webinar next month for marketers and advertisers to explore how server-side tracking can help businesses tackle data...
