A Rising Economic Tide Doesn’t Necessarily Float all Boats
While Ireland’s balance sheet might be looking fairly strong,, consumer confidence remains subdued according to the latest Ipsos B&A Consumer Confidence Barometer.
This wave of...
Bloom Rolls Out New Campaign for Zurich Life
Bloom, the Dublin based creative agency, has launched a new campaign and creative platform for Zurich Life called “Performance Counts.”
The new campaign is currently...
Two New Directors Join the Board of IAB Ireland
Colm Sherwin, chief digital and investment officer with Core and Mary Corcoran, ad operations manager with RTÉ have been elected to the board of...
Tourism Ireland Targets Oveseas Visitors With New Halloween Campaign
Publicis London has created a new Autumn campaign for Tourism Ireland to highlight that Halloween has its roots in the ancient traditions of Ireland...
Maxine Hands Appointed as Head of Global Media & Digital at...
Maxine Hands, the former general manager of dentsu X in Ireland has been appointed as head of global media and digital with Tourism Ireland.
“I...
Effie Awards Ireland 2024 Finalists Announced
IAPI has announced the finalists for the Effie Awards Ireland 2024 which will be held on October 18 in the Dublin Royal Convention Centre.
As...
RTE Looking to Make Over €1m from Late Late Toy Show
With the Late Late Show set to return to TV screens tonight, RTÉ is looking to secure over €1m from advertising and sponsorship for...
The Big Read: Pluto’s Tale of Rebirth, Transformation and Growth
It has often been said that there is never a good time or bad time to start a business but, with the benefit of...
Out Look: Retail and Digital Out of Home ranked #1...
Out of Home is also very much in favour across the board being popular with both Gen Z and Bomers while Millennials (Gen Y) and Gen X rank DOOH highly.
Opinion: The Top 5 Must Haves for Effective Marketing
Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies.
As marketers, we are always working to deepen the...
