Core Increases 2024 Advertising Forecast to €1.57bn
Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%.
Earlier this year Core predicted that...
Stellar Line Up of Speakers for Radiocentre Ireland’s Sounding Out 2024...
Robert Heath, author of The Hidden Power of Advertising, Andrew Tindall from System1 and creative and audio strategist and expert Ralph Van Dijk are...
Tickets Still Available for TABs Charity Lunch on September 12
Tickets are still available for the third annual TABs Charity Lunch which will take place in the Intercontinental Hotel, Ballsbridge on Thursday, September 12.
This...
Out Look: Streets run Pink for Breast Cancer Ireland
Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals and reverse graffiti - better capture their attention. 84% believed the use of these formats make brands appear more innovative.
Havas Dublin Uses the Power of Simplicity in New Campaign for...
Havas Dublin has created a new OHH and audio campaign for Batchelor’s Baked Beans, the Valeo-owned brand which is the market leader in its...
Time for Brands to Get Their Game Face On Says TBWA...
With the Irish gaming industry set to generate over €637m in revenues this year and climb to €813m by 2027, TBWAIreland as published a...
Opinion: The Growing Importance of Effectiveness in Online Advertising
With more and more investment being made in digital advertising, it is becoming increasingly important for brands to ensure that their online ads are...
Sky Ireland Announces Three Key Leadership Appointments
Sky Ireland has announced a number of new appointments to its senior leadership team with Caroline Donnellan, Aideen Chambers and Michael Forry all taking...
Ringers Creative Rolls Out New Campaign for Chill Insurance
The Dublin-based agency Ringers Creative has created a new campaign for the insurance broker Chill Insurance.
This first film features Abdul Ahmad, a Syrian-Irish beekeeper...
TBWA Ireland Chairman Davies to Judge Global Multi-Regional Effie Awards
Neal Davies, TBWAIreland’s chairman, will serve as a judge at the Global Multi-Regional Effie Awards in September.
Since its establishment in 2004, the award recognises...
