Folk VML Rolls Out OOH e-Waste Campaign for Vodafone Ireland
Folk VML has rolled out a new OOH campaign for Vodafone to address the escalating issue of e-waste in Ireland. As part of Vodafone’s...
Opinion: The DNA of Distinctive Brands
Distinctive brand assets are the Holy Grail of the marketing world yet some brands struggle with them for lots of reasons. Cathal Gillen, co-founder...
IAB Ireland to Host Retail Media Advertising Webinar
With investment in retail media advertising taking off across the EU, IAB Ireland is hosting a free webinar on the topic next Wednesday September 4...
TV Advertising Grows by 11% in H1 on Back of Strong...
TV adverting revenues rose by an impressive 11% in the first half of 2024 5 to €133.82m according to the latest TAM Ireland/Nielsen Media...
Dynamo Wins Avant Money Account after Five Way
The Dublin-based agency Dynamo has picked up the creative brand and advertising account for Avant Money, one of the fastest growing financial services company’s...
Out Look: The Road to Success
Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.
Opinion: Harnessing Positive Change through AI
With AI Agencies and their clients should use the early iterations of AI to experiment, fail and experiment. Most of all, however, they should...
VMTV To Roll Out New Streaming Service Ahead of Autumn Schedule
With streaming apps growing in popularity, Virgin Media Television (VMTV) is rolling out a new and revamped streaming service for mobile, tablet and smart...
Opinion: Delivering Audio Advertising’s True Potential
Despite the fact that 90% of the population listen to radio every week and radio advertising revenues continue to grow – by 2% in...
National Lottery Shines in Celebrating 1,000 Millionaires
The National Lottery is marking an extraordinary milestone this cycle with the creation of 1,000 millionaires, a testament to its life-changing impact across Ireland....
