Droga5 Dublin’s Playful Campaign for Smyths Toys
Droga5 Dublin has created a new seasonal campaign for Smyths Toys Superstore, one of the largest toy retailers in Europe.
The campaign, which will run...
Charley Stoney Set to Leave IAPI to Become CEO of EACA
Charley Stoney, the current CEO of IAPI is set to become the new CEO of the European Association of Communications Agencies (EACA).
Stoney will take...
Vhi Highlights Connected Service Offering in New Droga5 Campaign
With the all-important renewal period for health insurers now underway, Droga5 Dublin, part of Accenture Song, has rolled out a new campaign for Vhi...
Out Look: Smirnoff lights up the dark for Hallowe’en
Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals – better capture their attention. 84% believed the use of these formats make brands appear more innovative.
IAB Ireland Rolls Out Campaign to Highlight the Importance of the...
IAB Ireland has launched its first advertising campaign to highlight the Gold Standard which is designed to improve the Irish digital advertising ecosystem.
The campaign...
Darragh Rea Appointed as CEO of Edelman Ireland
Darragh Rea has been appointed as CEO and general manager of Edelman Ireland, replacing Joe Carmody who was recently appointed as chief operating officer...
Opinion: US Presidential Election is a Battle of the Brands
While next week’s US Presidential Election is an important battle for the heart and soul of the USA, it is also a battle of...
ASA to Host Webinar to Discuss Influencer Marketing Guidelines
The Advertising Standards Authority (ASA) is hosting a free webinar on Influencer Marketing next Thursday, November 7 to discuss guidelines for commercial content on...
Certa Introduces Aodhán in New Campaign from Granite Digital
Granite Digital has created a new national campaign for Certa, one of Ireland’s leading home heating providers.
The campaign introduces Aodhán as the new face...
Opinion: Why Programmatic OOH This Christmas?
‘Tis the season to put programmatic OOH (PrOOH) to work for your brand says Eoin Carroll.
Following on from our first programmatic piece recently published...
