Christmas FM Returns with Cadbury, An Post and Coca Cola as...
An Post, Cadbury and Coca Cola will once again sponsor the festive channel Christmas FM.
Now in its 17th year, Christmas FM will begin broadcasting...
Legacy Communications Shortlisted for Agency of the Year at Global PR...
Having won PRCA Agency of the Year earlier in 2024, Legacy Communications has been shortlisted, along with two other agencies, for the prestigious Agency of...
IAB Ireland to host Webinar on prepping for Q5 for Advertisers...
While the the all-important Christmas season is underway for many brands, companies looking for opportunities beyond Christmas in the so-called Q5 period - which...
Today FM Rolls Out Major Cross Platform Brand Campaign
The Bauer Media-owned Today FM has launched a major new cross platform advertising campaign to promote the station.
The campaign is rolling out across OOH,...
Accenture Song Wins €7m Failte Ireland Digital & Content Account
Accenture Song has been appointed as Failte Ireland's B2B digital and content partner for the next three years, an account that will be worth...
Opinion: A Year of Delving Deeper
One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects on what has been a very busy...
Out Look: 84% to shop across Black Friday & Cyber...
54% rate Outdoor advertising as the most effective medium for staying updated on offers, reinforcing OOH’s pivotal role in driving retail success during key shopping events.
McDonald’s Turns to Dynamic Audio to Deliver New McDelivery Campaign
McDonald’s has tapped into the power of dynamic audio for its latest campaign showcasing its McDelivery service.
Created by the Bauer Media-owned audioXi, the campaign...
Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands looking to tap into the power of...
Opinion: Stumbling from Polycrisis to Polycrisis
With consumer sentiment largely stagnant and so-called polycrises occurring with remarkable frequency, Berke Serbetci Hamza, from Core Research, delves into the latest Credit Union...
