Economic Data Gives Consumer Sentiment a Boost According to Ipsos B&A...
This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 8th – 14th July 2024.
Consumer confidence has increased sharply in July...
IAPI and The Marketing Society Future Council Announce 38 Mentors for...
IAPI and The Marketing Society’s Future Council have published the final list of mentors for STEPS, the collaborative mentoring initiative that aims to cultivate...
CMOs & CFOs are More Aligned than Previously Envisaged According to...
New research carried out by Amárach Research for IAPI points to a greater alignment between chief marketing officers (CMOs) and chief financial officers than...
Out Look: PTSB shares Team Ireland’s Golden Moments
Digital dynamic copy displayed as quickly as gold medals were placed around the necks of Ireland’s Olympians, made possible via LIVEPOSTER.
Pluto the Agency Rolls Out National Campaign to Promote National Heritage...
With National Heritage Week set to take place between August 17 and August 25, Pluto the Agency has rolled out a new campaign for...
The Public House Raises a Glass to Fierce Mild Pale Ale...
With sales of zero and low alcohol beers continuing to rise, The Public House has rolled out a brand identity for a new beer...
Digital Audio and Branded Content Drive Growth in Radio Market in...
Increased revenues from digital audio and branded content like sponsorships and other partnerships made a significant contribution to the growth in commercial revenues generated...
OOH Advertising Continues Robust Growth in H1 2024 Reports Talon
The latest expenditure results from the Outdoor Media Association for the first half of 2024 confirm the sustained growth trajectory of Out-of-Home (OOH) advertising,...
Sky Media Expands Senior Sales Team With Two New Hires
Sky Media has made two new senior appointments to its expanding Irish sales team.
Laura Marsh joins the broadcaster as digital sales controller while Cormac...
Luke Wright Joins Pluto the Agency as Senior Creative
Luke Wright has been appointed senior creative at the Dublin-based Pluto the Agency.
With over 20 years’ experience in the industry, Wright has worked with...
