IAB Ireland Takes Issue with Pagefair Ad Blocking Figures
IAB Ireland has responded to the recent publication of the Pagefair 2017 report – which claimed that 39% of internet users in Ireland use...
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Marketing Multiplied: Video Highlights
Following the publication of a new report on the importance of advertising and marketing to Irish companies, video production company Streambout and IMJ have...
Sunday Times to Partner Audi Dublin International Film Festival
The Ireland edition of The Times, the digital newspaper, and The Sunday Times have been named as an official media partner of the Audi...
Exterion Media Joins IAB Ireland
Exterion Media Ireland has announced that it has joined the Internet Advertising Bureau Ireland. The move is part of Exterion Media’s strategy to develop...
JNLR Results: Challenging Times for Irish Radio Sector
John Clancy, managing director of Carat looks at the latest batch of figures from the Joint National Listenership Research too see what trends are...
Adblocking Remains a Big Issue for Irish Advertising Industry
With digital advertising spend set to rise to around €330m in 2017, 39% of Irish online consumers are using adblocking technologies to avoid interacting...
Advertising Delivers Substantial and Measurable Returns on Investment Claims New Report
A new report on the importance of advertising and marketing to Irish companies has revealed that every €1 invested in advertising delivers a net...
RichardsDee and Bord na Móna shortlisted for Transform Europe Award
The Dublin design and branding agency RichardsDee has been shortlist for a Transform Europe Award. The European brand development awards recognise creativity and strategic...
Independent.ie Signs up to Nielsen’s Digital Ad Ratings
Independent.ie has become the first media brand in Ireland to certify its mobile app with Nielsen’s Digital Ad Ratings which was introduced to the...
Irish Sponsorship Market Poised to Grow by 7% to €173m in...
The Irish sponsorship market is expected to grow by around 7% to around €173m according to the latest annual Onside Sponsorship Industry Survey.
The increase...
