Opinion: Google’s AI Ticks Some Boxes for Online Retailers
Wolfgang Digital’s Emily Blackburn recently tested out Google’s AI tools for generating certain creative assets for online retailers to see how it could not...
KitKat Gets a New Break With OOH Campaign from Posterplan &...
The popular Nestlé owned brand KitKat has rolled out a new high-vis OOH campaign to promote its range of sharing bars.
Out of Home media...
And the Winners of the 2025 Irish Young Lions Are……
The 14 winners of the 2025 Irish Young Lions competition have been announced.
The Young Lions Competition is part of the Cannes Lions International Festival....
Tesco Clubcard Tops The Interesting Index List for Q1 2025
Tesco’s latest ad for its Clubcard has topped the Interesting Index Top 10 ads for the first quarter of 2025, writes Sarah Walsh, head...
RTÉ Wins Grand Prix at The Irish Audio Awards for The...
The Last Broadcast, RTÉ’s final tribute to the legendary broadcaster Mícheál Ó Muircheartaigh won the Grand Prix at the Irish Audio Awards 2025 which...
Out Look: McDonald’s breakfast campaign ‘needs no explanation’
Up to 90% of people correctly identified McDonald’s Breakfast products even when shown without branding.
Opinion: The Economics of Podcasting
So, you want to start a podcast for your brand or perhaps you have a great idea for a series of podcasts. Before you...
Javelin Delivers for Apache Pizza
Following a competitive pitch, Javelin has won the Apache Pizza account.
With over 200 stores around the country and 3,000 staff Apache Pizza is Ireland’s...
Richards Dee, Red Dog and MCCP Triumph at Transform Awards in...
A number of Irish agencies and brands walked away with top awards at the Transform Diamond Brand Awards and The Transform Europe Awards, both...
Opinion: Consumers Take Time for Some Reflection
With the excesses and optimism of Christmas and the New Year well behind us, consumer confidence continues to decline as talk of international tariffs...
