Out Look: Let it SnOOH
By harnessing the strategic placement and creative potential of OOH, brands can effectively capture consumer attention and drive Christmas spend when the season is top-of-mind in the eyes of consumers.
New Research from Core and Bauer Strengthens the Case for Digital...
As consumers continue to embrace digital audio across a variety of platforms, new research shows that Irish adults spend an average of 13 hours...
Agency Leaders Express Cautious Optimism in IAPI Census 2024
After a reasonably solid performance in 2023, when revenues increased by around 22%, the financial fortunes of many Irish agencies took a turn for...
Core Optimisation Bags Water Wipes’ Global SEO Account
The Shannon-based digital growth agency Core Optimisation, has picked up the global SEO account for WaterWipes, one of the fastest-growing brands in the FMCG...
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Publicis Dublin Brings Solar Express to Finglas for Electric Ireland
Publicis Dublin and Electric Ireland teamed up with the so-called Father Christmas of Finglas, Dylan Walsh to bring some Christmas magic to the people...
Javelin Rolls Out New God of Showers Campaign for Triton
Javelin has created a new campaign Triton Showers, having recently picked up the account for the brand’s strategy, creative and media following a competitive...
Grey London Wins Global Tourism Ireland Creative Account
The WPP-owned Grey London has won the global creative account for Tourism Ireland.
With an advertising and marketing spend of €73m this year, Tourism Ireland...
National Lottery Creative Account Out to Pitch
The creative account for the National Lottery has been put out to pitch.
The incumbent on the account is Core which manages both the creative...
Out Look: Event-based OOH marks Black Friday weekend
OOH remains the strongest performer when it comes to prompting consumer action during high-stakes retail moments.
New Board Members for IAPI and Jim Donnelly & Aidan Duffy...
Three new board members have joined IAPI following its AGM this week.
The new board members are David Quinn, director & founder, Bloom; Maura Ashe,...
