Out Look: Smirnoff lights up the dark for Hallowe’en
Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals – better capture their attention. 84% believed the use of these formats make brands appear more innovative.
IAB Ireland Rolls Out Campaign to Highlight the Importance of the...
IAB Ireland has launched its first advertising campaign to highlight the Gold Standard which is designed to improve the Irish digital advertising ecosystem.
The campaign...
Darragh Rea Appointed as CEO of Edelman Ireland
Darragh Rea has been appointed as CEO and general manager of Edelman Ireland, replacing Joe Carmody who was recently appointed as chief operating officer...
Opinion: US Presidential Election is a Battle of the Brands
While next week’s US Presidential Election is an important battle for the heart and soul of the USA, it is also a battle of...
ASA to Host Webinar to Discuss Influencer Marketing Guidelines
The Advertising Standards Authority (ASA) is hosting a free webinar on Influencer Marketing next Thursday, November 7 to discuss guidelines for commercial content on...
Certa Introduces Aodhán in New Campaign from Granite Digital
Granite Digital has created a new national campaign for Certa, one of Ireland’s leading home heating providers.
The campaign introduces Aodhán as the new face...
Opinion: Why Programmatic OOH This Christmas?
‘Tis the season to put programmatic OOH (PrOOH) to work for your brand says Eoin Carroll.
Following on from our first programmatic piece recently published...
Christmas FM Returns with Cadbury, An Post and Coca Cola as...
An Post, Cadbury and Coca Cola will once again sponsor the festive channel Christmas FM.
Now in its 17th year, Christmas FM will begin broadcasting...
Legacy Communications Shortlisted for Agency of the Year at Global PR...
Having won PRCA Agency of the Year earlier in 2024, Legacy Communications has been shortlisted, along with two other agencies, for the prestigious Agency of...
IAB Ireland to host Webinar on prepping for Q5 for Advertisers...
While the the all-important Christmas season is underway for many brands, companies looking for opportunities beyond Christmas in the so-called Q5 period - which...
