Advertisers Increase their Spend on TV During 2024
Irish advertisers spent a total of €298.4m on TV advertising last year, according to the latest figures from TAM Ireland.
This was a 5.3% increase...
The Media Awards Open for Entry Next Week
The Media Awards 2025 will open for entries next Wednesday, February 19th.
The organisers of the Media Awards have announced that the gala black-tie event...
Out Look: Irish Life “Stitches Up” OOH for ExpressCare
The campaign’s high-impact placements leverage that visibility to reach commuters, shoppers, and city-centre audiences, tapping into the power of attention to boost awareness and consideration.
Digitize Boosts BBC Studios Relationship With Podcast Deal
The Dublin-based digital sales agency Digitize has expanded its relationship with BBC Studios to include the sale of advertising for the broadcaster’s digital audio...
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The Brill Building Goes Zen in New Campaign for Bord Gais...
The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to the energy...
Opinion: Why OOH Wins on Trust
With investment in OOH advertising forecast to grow to over €101m in 2025, according to Core, one of the key drivers of this growth...
Irish Times Partners with Sky and Starcom to Highlight Joys of...
The newly formed Irish Times Group Content Studio has teamed up with Sky and Starcom, part of Core, for a new branded content partnership...
Avant Money Rings In a Year of Zeros With New Campaign...
Following on from the successful launch of Avant Money’s mortgage platform in 2024, the Dublin-based agency Dynamo has created a new campaign to promote...
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Allianz & Women’s Aid Campaign Urges Men to Combat Femicide
While love may be in the air today for St Valentine’s Day, Allianz and Women’s Aid have asked Irish men to spare a thought...
Room for Improvement as Ipsos Love Index Puts Ireland in 14th...
When it comes to love, it would appear that Irish people are reasonably contented with their love and sex lives although there is clearly...
