The Sunday Times to Lift Paywall This Weekend
The Sunday Times is removing the paywall on all content for two days this coming weekend to allow readers enjoy free access to world...
Starcom Wins NewsBrands Ireland’s Power of Planning Competition
Starcom, part of Core, has won this year’s NewsBrands Ireland’s Power of Planning competition.
The winning media plan was created by Kate Deane, Sean Lyons,...
Opinion: Local Radio Navigates Digital Audio’s Opportunities
While local radio in Ireland plays a key role in the provision of public service media, the growth in digital audio in recent years...
Out Look: Rockshore takes a bite out of the Bank...
Elements of both campaigns are making their presence felt with contextual copy targeting some of the many headline events taking place over the weekend, including Dublin’s Forbidden Fruit and Cork’s Live at the Marquee.
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Tesco Provides Plenty of Food for Thought in New Recipe-Led Campaign...
BBH Dublin has rolled out a new campaign for Tesco Ireland called “52 Weeks of Little Helps.”
The campaign, which will run for a year,...
Opinion: Digital Out of Home Provides All the ACES
The DOOH landscape has grown and evolved more than we could have ever anticipated. Despite its success. DOOH has had its fair share of...
Legacy Communications Teams Up with That’s What I Call Marketing for...
Legacy Communications has teamed up with Conor Byrne and his popular podcast series That’s What I Call Marketing to create a unique three-part series...
DMG Launches New Marketing Offering Targeting Mothers
DMG Media Ireland has launched dmg mum marketing, a strategic and brand solution designed to connect brands and advertisers with Ireland’s vibrant community of...
IAPI Adds Five New Campaigns to Creative is Native Platform
IAPI has announced that it has added five “exceptional campaigns” to the Ireland: Where Creative is Native website, a platform dedicated to celebrating Ireland’s...
European Sponsorship Association Sets Up Irish Arm
With the Irish sponsorship industry likely to be worth an estimated €277m, according to Onside, the European Sponsorship Association (ESA) has announced the establishment...
