Marketing Institute Introduces Grand Prix at AIM Awards
Ahead of All Ireland Marketing Awards on May 23, the Marketing Institute has announced the introduction of the Grand Prix award which will “recognise...
TEMU Presents Major Challenges for Online Irish Retailers Says Wolfgang Report
Wolfgang Digital's Research Reveals TEMU as Top Competitor for Irish Retailers.
With the giant Chinese online retailer TEMU facing mounting legal complaints within the EU,...
TAM Ireland’s Measurement Gets Thumbs Up from Global Auditor
TAM Ireland has got the thumbs up following a full end-to-end audit of its TV audience measurement service, which is provided by Nielsen, by...
42% of People Believe World Would Be Better Off Without Advertising
New research carried out amongst Irish consumers show that 77% of those surveyed believe that “the advertising industry should help people lead healthy, sustainable...
FBD Gives Big Advertising Support to Clients with New Campaign
Insurance company FBD has launched a new campaign that puts some of its customers front and centre of the advertising. The campaign was created...
Javelin Launches Campaign to Promote Responsible Dog Ownership
Javelin has created a new campaign for the Department of Rural and Community Development to raise awareness about responsible dog ownership.
The campaign will run...
TGI Figures Show Solid State of Digital Audio & Streaming Market
With digital audio continuing to gain considerable traction in the Irish media market, the latest TGI Irish survey from Kantar shows that of the...
Business Plus Makes Key Hires as Nick Mulcahy & Siobhan O’Connell...
Nick Mulcahy and Siobhan O’Connell, the two co-founders of Business Plus magazine, have stepped away from the business two years after it was acquired...
Thinkhouse Wins Three Way Pitch for Keelings
Following a competitive pitch between three agencies in Ireland and the UK, Thinkhouse has won the creative account for Keelings.
The new partnership will see...
William Hill Launches Programmatic OOH Campaign Targeting Sports Bars
Following the successful trial of a programmatic out of home campaign by William Hill during the penultimate stage of the English Premier League, the...
