Out Look: OOH is ‘most sustainable ad platform’
Not only does OOH provide a platform for brands to promote green initiatives, but it also allows them to execute more environmentally friendly campaigns.
The Indie List Introduces Artificial Intelligence to Offering
With artificial intelligence playing an increasing role in the marketing and advertising mix, The Indie List, Ireland's leading platform for freelance marketing talent, has...
Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to...
Casillero Del Diablo Forges Partnership With Sky Cinema
The Chilean wine brand Casillero Del Diablo has partnered with Sky to sponsor the broadcaster’s Sky Cinema on the Sky On Demand platform in...
Heineken Drop Kicks New Trainer Collaboration With Simon Zebo & Barbara...
To mark is sponsorship of rugby’s Investec Champions Cup, Heineken 0.0 has teamed up with Munster’s Simon Zebo and Barbara Bennett, a rising star...
Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums?...
Business Plus Announces Partnership with The Curragh Racecourse
The DMG Media-owned Business Plus has inked a new partnership and race sponsorship with The Curragh Racecourse.
The partnership will start with the Business Plus...
MiQ Expands Into Irish Market With Appointment of Niall Murtagh as...
MiQ, one of the leading global players in the programmatic media industry has expanded into the Irish market with a dedicated presence, headed up...
IAPI Wins European Best Practice Award for Female Futures Fund
The Institute of Advertising Practitioners Ireland, (IAPI) has picked up the Gold award at the EACA Best Practice Awards for the Female Futures Fund...
TABS Annual Golf Fundraiser Set for Powerscourt on July 5
Following on from the success of its fundraising events in 2023, TABS will host its annual golf outing in Powerscourt Golf Club in Wicklow...
