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Opinion: How AI Make Content Marketing a Powerful Force for Growth

As expected, the widespread adaptation of ChatGPT has led to some questionable content marketing strategies from different brands. But it doesn’t have to be...
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Citroen Has Got Your Back in New Campaign from Bloom

Bloom has rolled out a new campaign for Citroen which highlights its “Advanced Comfort Programme” which features seats that provide posture and lumbar support...

Opinion: Why Measurement Will be the Key to Brand Success

It has often been said that what you can’t measure, you can’t manage. When it comes to the rapidly growing OOH market, this is...

Chris Cashen Appointed Head of Strategy at GroupM

Chris Cashen, the current vice president of IAPI and former managing partner with Mindshare, has been appointed as group head of strategy at GroupM...

Anything But Ordinary OOH Campaign Showcases Kia’s Latest Marque

Kia has teamed up with OOH media agency Talon, to promote the brand’s new fully electric Kia EV3 as part of its wider  “Everything...

Consumers Expect Cost of Living to Increase in 2025 According to...

With the Irish electorate going to the polls today and the cost of living likely to impact on voter sentiment, 59% of adults believe...

MQI Provides a Cup of Kindness in Latest Christmas Campaign

With the run up to Christmas being a very important time for charities, when many collect the bulk of their annual donations, Merchants Quay...

IAPI Introduces New Charter for Media Agency Selection

IAPI has introduced a new Charter for Media Agency Selection which sets out a set of guiding principles for companies looking to retain the...

Opinion: The Power of Effectiveness

With a number of Irish agencies through to the Best of Europe Effie Awards- which will be announced on December 11 – Jay Reid,...

ICAD UPSTARTS Concludes 2024 With Industry Showcase

The ICAD UPSTARTS programme for 2024 drew to a close this week at a showcase event in 1WML hosted by the programme's lead partner, Core. Designed...

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