Rothco Delivers Redknapp & Vialli for AIB’s ‘Toughest Rivalry’
Following on from the success of the exploits of Jeff Stelling and Chris Kamara on their road to Croke Park in 2017, AIB has...
Parenting Websites Retain Loyalty Of Readers
New research published by Packed.House has found that 78% of mums follow parenting sites on social media but 68% do not follow bloggers or...
Jamie Macken Joins the Board of the European Sponsorship Association
Jamie Macken, deputy managing director of Core’s sponsorship practice has been appointed to the board of the European Sponsorship Association.
The European Sponsorship Association (ESA)...
Jacob’s Goes Dynamic to Showcase Cracking Recipes
The Valeo Food-owned Jacobs is the latest brand to use PML’s innovative proprietary dynamic platform which allows brands to deliver contextually relevant advertising at...
Insight of the Week: Tracking the Fitness Trackers
With the summer in full swing, many Irish people are using it as an opportunity to get fit and healthy and an increasingly popular...
Boys + Girls Unveil Music Platform for Three Ireland
The Dublin-based agency Boys + Girls has rolled out a new music platform for mobile phone company Three Ireland called Made by Music. Eight...
Adworld is Taking a Break
Adworld.ie is taking a long overdue Summer break and our weekly ezine will not be published until, somewhat ominously, Friday 13th July.
In the meantime, you...
TV3 Group to rebrand as Virgin Media Television
In what is the biggest re-brand in Irish media history, TV3 Group is to re-brand as Virgin Media Television from September.
As part of the...
Dale Farm Uses Kinetic’s D:Four to Roll Out Temperature-Triggered Campaign
The OOH company Kinetic, together with Belfast-based media agency, Ardmore, have teamed up with Dale Farm, Northern Ireland’s leading dairy company to launch a...
Steve Lillywhite Talks About Creativity and Collaboration at Core’s Windmill Lane...
Following the unveiling of its new corporate headquarters on Windmill Lane two weeks ago, the marketing communications group Core has released a series of...
