Out Look: Retail and Media Drives 20% OOH Q1 Growth
The significant uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the best start to a year for the sector for some years.
Tourism Ireland Woos French Rugby Fans With Wild Atlantic Way Promotion
Tourism Ireland has teamed up with French rugby club Racing 92 and Aer Lingus to encourage French holiday makers to visit the Wild Atlantic...
FBD Gives Big Advertising Support to Clients with New Campaign
Insurance company FBD has launched a new campaign that puts some of its customers front and centre of the advertising. The campaign was created...
Bank of Ireland Unveils New Brand Identity and Launches New Mortgage...
Bank of Ireland has launched a new brand identity as well as a new campaign promoting its mortgage offering.
The new brand identity marks the...
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Thinkhouse Delivers New Campaign for Keelings
Thinkhouse has created a new cross-platform campaign for the fresh produce company Keelings.
The new campaign is part of a new brand refresh for the...
Casillero del Diablo to Sponsor New Series of Blood on Virgin...
The Chilean wine brand Casillero del Diablo is to sponsor Virgin Media One’s popular drama Blood for the second year in a row.
The sponsorship...
Opinion: Agencies Bring More to the Party than Freelancers
When it comes to a choice between a freelancer or an integrated agency, brands need to weigh up the pros and cons and think...
Media Awards 2020 to Be Rescheduled
After careful consideration, the organisers of the Media Awards 2020 have made the difficult decision to reschedule the event which was due to take...
New Research Highlights the Power of Audio Advertising
Radiocentre Ireland, in partnership with research company Colourtext, has published a new research study that is designed to evaluate the effectiveness of Irish audio...
Thinkhouse Delivers ‘Work-in From Home‘ Campaign for Life Style Sports
In a challenging retail environment, following the temporary closure of its bricks and mortar stores, Life Style Sports has pivoted its business to focus...
