Core Increases 2024 Advertising Forecast to €1.57bn
Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%.
Earlier this year Core predicted that...
Ipsos MRBI Research Boosts Radio’s Trust Credentials
Radio has emerged as one of the most trusted media in Ireland according to a new survey conducted by IPSOS MRBI on behalf of...
Five More Big Insights from Latest Wave of B&A’s Life on...
As the country prepares for Phase One of the lifting of restrictions, the seventh in the series of B&A’s weekly survey Life of Lockdown...
News Ireland Opts for Private ABC Audit Following Rule Changes
News Ireland has opted to undertake private auditing of its circulation figures following rule changes introduced by the Audit Bureau of Circulation (ABC) this...
Now, Near, Next – The Latest View from OOH
Colum Harmon, marketing director PML Group, with this week’s view from Out of Home.
Next Monday sees Phase 2 of the government’s roadmap for the...
Market Research Firms Resume Face-to-Face Interviewing Next Week
Face-to-face quantitative interviewing by market research companies in Ireland will resume from June 29, with face-to-face qualitative focus groups also expected to return in...
Communicorp Lashes Out at RTÉ for Not Broadcasting Pat Kenny TV...
Communicorp Media has hit out at RTÉ for refusing to broadcast a TV ad promoting The Pat Kenny Show on Newstalk, despite allowing the...
ICAD Extends Deadline for Entries Until Monday July 27th
ICAD has extended the deadline for entries to this year’s ICAD Awards until next Monday July 27th .
This year’s entries will compete to achieve...
Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group, with this week’s take from the world of Out of Home
Next off the rank…..
Another welcome addition to OOH’s...
Wolfgang Digital and Core Win at 2020 European Search Awards
Wolfgang Digital picked up three awards at the 2020 European Search Awards which were held virtually this week.
With over 250 entries, Wolfgang was among...
