Out Look: McPlant Leads the Pack in May Campaign Recall
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home.
McPlant Leads the Pack in May Campaign Recall
McDonald’s...
Angela Scanlon to MC the Smart Marketing Awards
TV personality Angela Scanlon is to MC at the An Post Smart Marketing Awards which will take place on May 30 in Dublin’s Mansion...
Global Rolls Out Nationwide Campaign to Promote Its OOH Offerings
Global in Ireland has launched a major new advertising campaign. Called “The Place to be Seen”, the creative campaign will be displayed on a...
PHD Leaves Competitors Dazed & Confused at Wide Eye Film Quiz
PHD’s “Dazed and Confused” beat stiff competition from Now TV’s “Quiz-tin Tarantino” and Havas Media’s “It’s a Von Trapp!” teams to win Wide Eye...
Out Look: OOH Performance Metrics Grow in 2023
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home
OOH Performance Metrics Grow in 2023
Analysis of our IMPACT...
Shoppers Buy More Booze During Easter Period
The ban on pubs opening up on Good Friday may be a thing of the past but shoppers in Ireland spent €34.6m on alcohol...
SuperValu Sets Out Sustainability Credentials in New Campaign from Thinkhouse
The Musgrave-owned SuperValu has rolled out a new campaign to highlight its sustainability credentials and to highlight how small actions by local communities can...
The Irish Times partners with Mum Talks for Summer of Family...
As part of its “Summer of Family” campaign the Irish Times has partnered with the Irish parenting network, Mum Talks.
The cross platform and content-led...
New LGBTQ+ Network Aims to Connect and Unite Advertising and Marketing...
A new network for LGBTQ+ professionals working in the advertising, media and marketing industry has been formed with a view to promoting LGBTQ+ within...
Young Unveils Secrets of Behavioural Science at Marketing Society Event
Applying Behavioural Science: Nudging Change Among Customers, Employees & Organisations was the theme of the recent Marketing Society event which was attended by key...
