RTÉ Create Teams Up with Dulux For Six Part Series
RTÉ Create, the creative team of RTÉ Media Sales has announced that Moda, created by Dulux, will partner with RTÉ Player in a brand...
Insight of the Week: The Power of Celebrity Advertising
In the Republic of Ireland, almost a quarter of adults (23%) claim to enjoy watching ads featuring their favourite celebrities. This data from Kantar...
Tourism Ireland Woos Spanish Consumers with New GoT Campaign
Fresh from its Game of Thrones-inspired victory in Cannes, Tourism Ireland is using series seven of the popular TV drama to promote Northern Ireland...
Radical Bags Two Awards at Global Content Marketing Awards
The Core Media-owned Radical has won two top awards at the global Content Marketing Awards 2017.
The agency achieved the honours in the ‘Best Content...
HB Launches Location and Weather Specific OOH Campaign
HB, Ireland’s leading ice-cream brand, has launched an out-of-home first on the Irish market with a new advertising campaign that features location-specific and weather-triggered...
Just Eat Takes Over dublinbike Sponsorship
Just Eat has taken over as the new sponsor of dublinbikes, the city-wide bike scheme which is managed by JCDecaux and Dublin City Council.
Just...
OOH Sector Reports Strong Performance for First Half of 2017
The Irish out-of-home (OOH) market continued to perform strongly in the first half of 2017 according to PML Group.
In a new report on the...
Karleen Smyth To Head Up Boys and Girls Experiential Offering
Karleen Smyth has been appointed as senior activation director with Boys and Girls with a brief to head up the agency’s experiential business and...
Mediavest Changes Name to Spark Foundry
The Dublin-based agency Mediavest, which is part of Core Media, has changed its name to Spark Foundry following a global rebranding of the agency.
Mediavest...
Múirne Laffan to Leave RTÉ after 16 Years
Múirne Laffan has announced that she is to move on from her position as Chief Digital Officer to pursue other interests outside RTÉ.
“I joined...
