Out Look: Rockshore takes a bite out of the Bank...
Elements of both campaigns are making their presence felt with contextual copy targeting some of the many headline events taking place over the weekend, including Dublin’s Forbidden Fruit and Cork’s Live at the Marquee.
Target McConnells Bolsters Staff with Key Digital Appointments
Michael McCann and Paul Molloy
Target McConnells has made a number of senior appointments to its team.
The agency has appointed Michael McCann as Digital Experience...
Centra Invests €3m New Brand Positioning
The Musgrave-owned Centra has launched its biggest ever marketing campaign to support its new ‘Live Every Day’ brand positioning as part of a radical...
Irish Consumers Welcome Smart-Home Technology But Remain Cautious Over Data Privacy
With smart-home technology now firmly in the mainstream, new research carried out by the Dublin-based iReach highlight some concerns over personal data security and...
2018 ADFX Countdown Begins With Publication of Shortlist
The countdown to the 2018 ADFX Awards began this week after IAPI published the shortlist for the biennial awards.
In all, 32 shortlisted contenders will...
Marketing’s Galacticos to Speak at DMX Dublin
Three of the biggest names in global marketing will feature as keynote speakers at the forthcoming DMX Dublin event which will take place on...
TV3 Bags Big Brother Rights
TV3 has secured the Irish broadcast rights to reality show, Big Brother, produced by Initial (part of the Endemol Shine Group) for Channel 5...
Insight of the Week: Getting the Shopping Savers Spending
With the all-important Christmas shopping season for retailers about to kick off, some 33% of main shoppers (those people who do the bulk of...
Wolfgang Digital wins Two European Content Marketing Awards
Wolfgang Digital has picked up two awards at the annual European Content Marketing Awards this week.
The Wolfgang team picked up the two trophies for...
Out Look : The Latest OOH Trends & Developments
TGI: An OOH Analysis
TGI data is a leading source of consumer insights for the Irish media and marketing community. At PML Group, it is...
