ABCs: Digital Sales Increase as Print Continues to Decline
It was a case of mixed fortunes for many of Ireland’s leading newspapers and magazines in the latest Ireland of Ireland ABC report which...
Publicis Dublin Picks up Today FM Account
Publicis Dublin has picked up the creative account for the Communicorp-owned radio station Today FM.
The account was awarded to Publicis after a pitch process...
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Ad of the Week: FBD – Y&R Ireland
FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a...
Dave Smyth Takes on CEO Role of Events Agency Cogs &...
The Irish brand experience and creative event agency Green Light Events has rebranded as Cogs & Marvel and has appointed Dave Smyth, the former...
Tourism Ireland Launches Major Ad Campaign Aimed at French Market
Tourism Ireland has launched a major TV advertising campaign in France. The six-week campaign, which kicked off last weekend will reach almost 20 million...
Electric Media to Handle Advertising Sales for VICE Media
Electric Media is to manage the Irish advertising sales of the VICE Media, the global youth media company and content creation studio. This will...
CKSK Picks up KBC Bank’s Digital Account
CKSK has picked up the digital account for KBC Bank Ireland following a competitive tender. The appointment follows the bank’s recent decision to commit...
Insight of the Week: Targeting the TV Purchasers
When it comes to technology and electronic equipment in the home, one of the biggest costs we make is on a TV set. TV...
Bord Bia Flexes its Mussels With New Marketing Campaign
Ireland is revered internationally for having some of the freshest seafood in the world and yet out of the 15,000 tonnes of mussels produced...
Dunnes Stores Regains Top Slot in Kantar Worldpanel Rankings
Dunnes Stores moved to the top of the retail rankings in the latest batch of figures from Kantar Worldpanel which cover the 12 weeks...
